Don't Be Caught Off Guard

The energy of a presidential election year often stirs more than just political debates—it can also change consumer spending. However, the causality isn’t clear-cut, and the economy and the election can affect this relationship.

For cheese and dairy brands, the election buzz presents an opportunity to align with key consumer concerns like value and trust. As candidates debate economic management and fiscal responsibility, brands can position themselves as offering high-quality products that represent smart, trustworthy, long-term choices.

In this dynamic environment, while advertisers might see a direct benefit from election spending, sales, and marketing must remain strategic. Some individual and corporate spending might go towards specific candidates or policies. Consumers also might feel cautious about spending too much. Next time there is an election year, keep this in mind with your projections. Don't be caught off guard.