“Don't build links. Build relationships."

Inbound marketing is a strategy that is built around putting the customer first. If you do inbound marketing, you will learn how to find prospects, talk to them in a large group, and make each one happy. Outbound marketing interrupts your leads' lives. Inbound marketing, on the other hand, builds relationships with people to help them solve problems or serve as a resource for their needs.

The main goal of inbound marketing is to learn more about the customer. The next step is to market it. This is made possible by making customer personas. A buyer persona is a big part of knowing what customers want and are interested in. Through inbound marketing, you will learn more ways to get to know the customer.

Inbound marketing can be done well on any budget. Inbound marketing is easier to do on a small budget than many other types of marketing. Small businesses also tend to have stronger relationships with their customers, so it will be easy for your team to determine what kinds of content appeal most to new audiences.

I'm grateful and honored to have had the chance to learn all of this, how it can help organizations grow a lot, and what it means in real life. I'm happy to say I just got my Hubspot Academy Inbound Marketing Certification.