Don't battle yourself

Don't battle yourself

Starting your own business means you'll have plenty of battles to fight.

There's no need to add to the struggle by battling yourself.

"I agree, I would never want to make things unnecessarily harder," I said to myself.

But I didn't make the time to talk to past clients to figure out what they really bought. I didn't want to bother them. I was worried that even if I bothered them successfully, I might not like what they had to say.

I was worried about the prices in my proposals.

I didn't want to listen what people told me about why some people didn't buy. I thought I was listening, but I wasn't really.

I was having battles inside my own head, instead of conversations with clients.

As much as we glorify the lone genius, receiving enlightenment on the mountaintop, that's not how professional services works. It's about collaboration. It's baked right into the business model.

So stop picking extra fights in your own head. There are plenty of battles you can't avoid. Save your energy for them.

Make sure you make time to have the conversations that will help you make your business exponentially easier.

Get out of your own head and collaborate with other folks. Those people I was scared to call-- very happy to hear from me, and happy to help. I'm willing to bet the same will be true for you.

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For more on talking to clients so you can sell the way they want to buy, check out my conversation with Kristin Zhivago , who literally wrote a book on this subject.

And, if you want a DIY or a group approach, check out my free training on Creating a Client Referral Engine, along with a the 5 Day Referral Engine Challenge .


Cheryl Martin, CPC

Strategic Change Consultant I Progressive Change Solutions for SMB’s and Corps, l Executive Coach for Midlife Leaders l RB When People Matter and Results Count

3 个月

Conversations are key and for me, it’s more about opening them with new possibilities. I appreciate this reminder about what can become battles with self. There’s a lot to consider as an entrepreneur.

Jesus Gonzalez

Executive Administrative Assistant

4 个月

Reuben Swartz This is a powerful reminder that collaboration is key. It's so easy to get caught up in our own heads, but reaching out is often the best solution. Your honesty about your own struggles is inspiring. Thanks for sharing!

Dr. Carrie Johansson

Speaker. Author. Psychologist.

4 个月

Reuben Swartz This is such great advice. Collaboration and open communication with clients can make all the difference. It's inspiring to hear how reaching out to others can turn fears into valuable insights.?

James Goll

Targeted Marketing, connecting brands with consumers. Proven strategies, AI Tools | Field Marketing | Communications.

4 个月

good points Reuben Swartz - when I work with new business owners, there seems to be a trend to shy away from using systems and strategies that require more work in the short-term, but pay off in the long run is immeasurable!

Marisol Solarte-Erlacher

20 Year Therapist || Top 25 Most Powerful Women in Business || Cultural Strategy Officer || Laughter, Feelings & Function || 5 Year Resilience Consultant || Organizational Leaders...Resilience is Around the Corner

4 个月

Reuben Swartz I admit that I have been victim of worrying about the prices in my proposals. And I have tried to mitigate this by imitated conversations about it with clients but some are very resistant or skidish around these conversations. Any recommendations about making this go more smoothly?

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