Don't Be That (AI) Guy
The other day I saw a “thought leadership” post from an industry professional. Right away I knew something was off. Maybe it's from years in the business of writing, or from hours spent playing and experimenting with prompts in Chat GPT, but I suspected that this piece was not the writer’s original thoughts.
Wanting to confirm my suspicion, I copied and pasted the title of his piece into Chat?GPT. The title was a prompt! Two-thirds of his content popped out, word for word. The results don’t always come out identical, but I could tell his whole piece was ai written. It was missing that which makes reading engaging and the writer a person of interest.
There was no human flow. Where were the interesting transitions that tug us along? Where were the deductions of logic? The if/then/but/however/finally/interestingly-enough/likewise/foremost/etc. weren’t at play. The format was laid out cleanly but it was sterile. There were no personal takes, no true POV, and nothing that would make this reading interesting outside of the data that was presented.
And don’t get me started on data… Chat GPT is a great tool for light research, for starting off, but it makes factual errors frequently, and there are no clear or easy ways to attribute any of the claims it spits out. Unless of course, I am missing some techy trick, then please correct me, but as your seventh-grade teacher said, “Cite your sources!”
Ok, so there are ways that some semblance of personality or tone can be injected into Chat GPT's content via prompts. Prompt development for this site could be a whole new job title, but that’s no substitute for what we as readers are really looking for. We are looking for YOU.
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If you want to stand out as a knowledge contributor, or thought leader, then you need to show up with value?around?the topic on which you post. What is it about your experience, your feeling, and your future forwardness that you can give to us, your audience? What is your individual insight? What’s going to make your thoughts memorable? Why should a potential client talk further to you instead of punching in their own prompt into an experience-less machine?
So, please?please, go out and play, enjoy new technology, think your thoughts, wrangle your wisdoms, and post across your socials, but do it as a story maker, not a story faker. (Sorry, I am corny.)
Thanks!