Donate a book to the home-schools that need it most.

The Great Brain Cell Sacrifice was set up to help combat the crisis of child literacy by getting books into schools.

But, as of recently, widespread school closures make the problem of underprivileged kids not having access to books more acute than ever.

So, we are moving all our donations into building home libraries for children in need while they're out of school. For every bottle you drink, a book will go to the children in society who are isolated in homes without books, who now have no access to their schools library, and may not for the rest of the school year.

So, if you're at home and looking for a drink to take the edge off, why not sacrifice a few brain cells for the good of the next generation. Order here, stay home and drink generously.