Don Norman

User Experience, or UX, owes a lot to the field of Human-Computer Interaction (HCI). This connection goes back to the early days when the psychologist and usability expert Don Norman often called the 'father of UX' began shaping the field. Norman, who has lent his expertise to giants like Apple, HP, and the Nielsen Norman Group, understood that the way people interact with technology could make or break their experience. His insights and research laid the groundwork for UX as we know it, shifting focus toward designing digital experiences that feel natural, intuitive, and user-centered."