Dominate Your Equity Sales Calls!
Fred "EQUITY" Gleeck
I help agency owners, freelancers, coaches & consultants make MORE MONEY with FEWER CLIENTS (and less headaches) using Dynamic Equity. Visit FredGleeckLive.com to learn more!
Let me be brutally honest with you: Most people are absolutely BUTCHERING their sales calls in the dynamic equity space. They're stumbling around like drunk penguins at a black-tie event, hoping something sticks. But you and I both know hope isn't a strategy.
The TRUTH About Preparation
Here's the deal: If you're showing up to these calls without doing your homework, you might as well flush your time (and money) down the toilet. I've seen countless "professionals" wing it, and let me tell you - it don’t work!
CRITICAL SUCCESS SECRET #1: Before you even THINK about picking up that phone, you better know your prospect's business as well as their own mother does. I'm talking forensic-level research here, folks.
The Money Is In The Listening
Want to know the $100,000 secret? SHUT UP AND LISTEN.
Yup! Your fancy pitch means nothing if you're not picking up the bread crumbs your prospect is dropping. When they talk, treat every word like it's a $100 bill falling from their mouth.
INSIDER TIP: The real pros know that active listening isn't just nodding your head like a dashboard bobblehead. It's about mining for gold in every sentence.
The Value Proposition BOMB
Here's where most people completely blow it:? They start vomiting features and benefits like a nervous rookie. WRONG. Instead, you need to position your Dynamic Equity System like this:
"Mr. Prospect, what I'm about to show you has helped companies like yours increase their bottom line by 47% in 90 days or less. Are you interested in hearing more, or should we end the call right now?” (That’s polarization . . . and it WORKS)
The Questions That Make You RICH
Don't ask wimpy questions that any amateur could ask. Hit them with power questions that make their eyes pop:
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The Trust Factor (And Why Most People Screw It Up)
Let me be clear: Trust isn't built by being nice. It's built by being REAL.
When I show prospects my dynamic equity strategies, I tell them straight up: "This isn't for everyone. In fact, if [XYZ] is your situation, we’re probably not a good match.”
(Counterintuitive? Yes. Effective? ABSOLUTELY.)
The Close That Actually WORKS
Here's my million-dollar closing sequence:
The Follow-Up FORMULA
FACT: The money is in the follow-up. But not that weak "just checking in" garbage.
My follow-up template (which you can steal right now): "[Name], based on our conversation about [specific pain point], I've outlined three specific ways we can [specific benefit]. When's the best time in the next 24 hours to review this together?”
The Bottom Line
Look, you can either keep doing what everyone else is doing (and get the same mediocre results), OR you can implement these battle-tested strategies and start closing deals NOW.
The choice is yours. But remember this: Every day you're not using these techniques is another day your competition might be.
P.S. And for heaven's sake, get in front of people when you can. Zoom is fine, but nothing beats the raw power of a face-to-face meeting. That's where the real magic happens.