Dominate Your Competition On Google
Shiva Tripathi
Sr. Head Marketing - Splice Laminates | IIMLucknow | Marketing | Branding | Promotion | Business Growth | Growwithbrand | Performance Marketing | Influencer Marketing | Product Marketing
On-Site Optimization – User Friendly
Design and build your website with the User in mind. Make it intuitive for people to
navigate and easy to find the info they want. Let the information flow naturally with internal
links within your website.
Backlink Profile – Diversity and Quality over Quantity
Backlinks are links on other websites that point to your site. The value of the website the
backlink is on, is an indication to Google of the value of your website. A high value site that
points to your website gives your site higher value in Google.
Social profiles, social bookmarks, web directories, local directories, blog and forum
comments can also point to your site. It is important to have links coming from many diverse
sources, in a way that looks natural.
Different backlinks have different value. One trick is to use low quality backlinks to boost
your high quality backlinks, which point to your site. Do not point low quality backlinks
directly to your site.
Anchor Text Profile – Diverse, Focused, Natural
Anchor text is the text you click on that takes you to where the link is pointing. It is usually
blue and underlined.
Anchor text tells Google the subject of the information that the link points to. For example,
“boats for sale” is good anchor text for a link pointing to a site that sells boats.
Like your backlink profile, your anchor text profile needs to be diverse and natural. The
difference is that anchor text needs to be focused on what you offer and where. If your
anchor text is too diverse, Google won’t know what your site is about. This means that
Google won’t know what search terms to rank your site for because it doesn’t know what
problems you solve or what information you offer.
Anchor text needs to make this clear while looking natural and diverse.
DomainProX.com
DomainProX.com - Elite Search Engine Optimization Page 2
Why Small Businesses Need To Be At The Top Of Google
? Distribution - Everyone has the Internet at their fingertips at all times. No other marketing
or advertising media can say that.
? Focus - Online search will soon be the ONLY way people find local and national businesses.
Phone books and yellow pages will soon disappear completely. They are already obsolete
and harmful to the world.
? Traffic Quality - SEO attracts the people who are actively searching for what you offer. You
show up in front of people because they’re looking for what you offer. When you’re on top,
you get the traffic. When your competitors are on top, they get the traffic.
? Timing – SEO reaches people in the exact moment they’re actively looking for what you
offer. They say that Timing Is Everything, and sales is no exception. When people are
looking for a solution, they’re ready to solve their problem. That’s exactly when you show
up in front of them with the perfect solution, above your competitors. Problem Solved.
? Instant Authority - When you’re at the top of Google, you are perceived to be more of an
authority than your competitors, who are below you in the search results. The higher you
are, the more of an authority you are seen to be.
? An Investment Not An Expense - SEO will add long-term value to your website and brand
while attracting the right customers at the right time. Good SEO builds a foundation under
your website. In time, the foundation becomes stronger and wider. With good SEO, the
foundation is there to stay. If it’s done well, it will increase the value of your online property
well into the future.
? Ego - When you’re literally on top of your competitors and major brands, you’ll look and feel
superior. You’ll automatically be seen as having more authority than those below you.
Source by - Domainprox