Dominate performance marketing

In B2B, Google ads are one of the most effective performance marketing channels. One of the best places to start when you do the research for creating a Google ads strategy is by learning from competitors.

You can analyze the following:

• The copy they are using
• The products or solutions they are promoting
• The regions they are targeting for ads

I covered competitor analysis comprehensively in this article . There, we discussed how you can use platforms like Adbeat to get a comprehensive view of your competitors’ ads.

But did you know that Google itself reveals some of this data?

Yes. You read that right. With Google Ads Transparency Centre, you can see the Google ad campaigns run by any company by region and format.

This is what you need to do.

1. Head over to Google Ads Transparency Centre .
2. Enter the URL of the competitor you would like to analyze (I have taken Freshworks as an example here).

1. Pick the other parameters such as time, region, and format, and press enter.
2. You will be able to see all the ads run by the company on Google that meet the chosen parameters as shown in the image below:

You can also click on individual ads for a detailed view.

The info you get here might not be as detailed as what you can see on an ad consolidation platform like Adbeat. However, given that this comes directly from the native platform, the credibility of the information is higher.

Use this hack to get inputs for your Google ad campaigns. Apply them wisely to maximize your results.

That's all for the week. I hope you found the content useful.

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