Dominant Social Media Strategies to Attract More Clients! (100% Success is Guaranteed!)
SDAD TECHNOLOGY Pvt. Ltd.
Website Development, Website Design, Digital Marketing and Mobile App Development Company
Are you the one who thinks that social media is another contemporary trend that will cease to exist after a while? This explanation might have some relevance, but social media is currently making waves and skyrocketing business sales.?
According to Wordstream, 70% of people who have a positive experience on social media recommend businesses to their network.? Moreover, over 80% of people search for product reviews on Instagram.
If your salon isn't making the most of platforms like Instagram, TikTok, and Facebook, you're missing out on a massive opportunity to boost bookings, increase brand awareness, and build a loyal clientele.
With over 1 billion active users on Instagram and 167 million TikTok videos tagged #BeautySalon, social media is the ultimate marketing tool for beauty businesses. But if you think simply posting pictures will do the trick, these social media strategies might change your perspective.
1. Post More Before & After Transformations
According to ResearchGate, nothing grabs attention like a dramatic makeover! Instagram posts with faces get 38% more likes than other content. Showcase real client transformations to highlight your expertise and attract new customers.
2. Go Viral with Short-Form Videos
Agility PR Solutions stated that 93% of brands land new clients through video content. To incorporate videos in your strategy, you can try this:
3. Leverage User-Generated Content (UGC)
Encourage happy clients to tag your salon in their posts! 92% trust real customer photos more than professional ads (WiserNotify). Offer discounts for tagged posts or create a salon-branded hashtag to boost engagement.
4. Partner with Beauty Influencers
According to PPCRAO (Digital Marketing Consultant), micro-influencers (1K–10K followers) drive 60% higher engagement rates than celebrities. Partner with local beauty influencers to get authentic endorsements and attract targeted clients.
5. Run Targeted Social Media Ads
Facebook and Instagram ads allow you to target your ideal clients based on age, location, and beauty interests. Paid ads generate 3x more leads than organic posts. Invest in well-designed ads to maximise your salon’s reach.
6. Keep Up with Trends & Engage Daily
People follow brands on social media to get updates on deals and trends. Stay ahead by posting trending beauty hacks, running Q&A sessions, and engaging with followers daily.
Ready to Elevate Your Salon’s Social Media? Let SDAD Technology Help!
Managing a social media strategy takes time and expertise. At SDAD Technology, we specialise in data-driven digital marketing that boosts your salon’s online presence and attracts more clients. From content creation to ad management, we handle it all!
Get in touch today to grow your beauty salon with expert social media marketing SDAD Technology.