Domestic Small Household Appliances Industry (Part II)
受益于国民健康护理意识提升、社交电商渠道普及以及消费者结构年轻化的趋势，个护小家电行业规模正保持高速增长，个护产品也逐渐从功能型产品革新成为人们个性及时尚理念的载体。同时，在国内家用美容仪渗透率仍为低个位数水平的背景下，巨大的市场正在被新老企业逐渐发掘，伴随着“她经济”概念的出现和医美行业的兴起，家用美容仪市场已经进入了一个全新的发展阶段。近一年间，飞莫、可思美、comper康铂和Amiro等国产美容仪品牌获得了千万至亿级不等的融资，总融资轮次高达23起，投资热度居高不下。而如今个护家电和美容仪行业正在面临怎样的机遇或挑战？新兴品牌如何在与海外龙头的竞争中突出重围？凯盛研究团队通过公开资料收集与分析、专业数据库的数据整理与分析以及行业专家深度访谈等方式对国货小家电细分赛道新趋势进行全面梳理，并在此报告中为您逐一解答。
Benefiting from the improvement of national health care awareness, the popularization of social e-commerce channels and the trend of younger consumer structure, the scale of personal care small household appliances industry is maintaining rapid growth, and personal care products are gradually transforming from functional products to the carrier of people's personality and fashion concepts. Meanwhile, although the penetration rate of domestic household beauty instruments is still low, the huge market is gradually being explored by emerging and long-established enterprises. With the emergence of the concept of “She-conomy” and the rise of the aesthetic medicine industry, the household beauty instrument market has entered a new stage of development. In the past year, domestic beauty instrument brands such as Femooi, CosBeauty, Comper, and Amiro have received financing ranging from tens of millions to hundreds of millions of RMB, with a total number of financing rounds of as high as 23, and the investment enthusiasm remains high. What opportunities and challenges are facing the personal care appliances and beauty instrument industry today? How can emerging brands gain the upper hand over leading foreign brands? In view of the above questions, Capvision’s research team will individually analyze each of these topics in this report.
《国货小家电行业研究（下篇）》对个护、美容仪细分赛道的小家电品牌的商业模式进行详细分析，并深入分析了个护小家电赛道代表品牌素士科技，个护小家电与口腔日化结合的头部品牌参半，以及美容仪赛道代表品牌宗匠科技（Amiro），重点探究三个品牌能够从海量新兴品牌中脱颖而出的核心竞争力。报告从行业梳理和专家访谈入手，与小家电行业内产业链上下游资深专家进行深度交流，结合专业数据库、一手调研、案头研究以及历次项目研究的经验撰写而成。除目录外，正文内容约55 页，适合需要系统化了解小家电赛道情况、发展趋势以及对具有投资价值的代表企业感兴趣的客户参考。本报告收费 2.5小时。
In the “Non-customized Research Report on Domestic Small Household Appliances Industry (Part II)”, Capvision’s research team will conduct in-depth analysis on the business model of small household appliance brands in the personal care and beauty instrument segments. On this basis, the core competitiveness of SOOCAS, a representative personal care appliances brand, NYSCPS, a top brand of personal care appliances and oral care products, and Amiro, a representative brand of beauty instruments, will be further analyzed. All information has been sourced from first-hand interviews with senior experts from upstream and downstream enterprises in the industrial chain of the small household appliances industry, secondary research conducted by Capvision’s research team, and previous research project experience. The report totals 55 pages (excluding the contents section), and will be most beneficial to clients interested in understanding the conditions and development trend of small household appliances industry and representative companies with investment value. We will charge a fee of 2.5 hours for this report.
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