Is the domestic AI toy business likely to become popular?
The domestic AI toy business is indeed on the rise, and the following is a relevant analysis:
Market status
- Rich and diverse products: Currently, many types of AI toys have appeared in the domestic market. For example, ByteDance's "Conspicuous Bag", with its cute appearance and powerful AI technology, integrates multiple AI technologies of the Volcano Engine, such as the bean bag model, button professional version, voice recognition, voice synthesis, etc., which can understand and respond to complex questions, and can also accompany oral practice, storytelling, etc. There is also FoloToy's Dancing Cactus, which is equipped with an AI chip based on the original toy, supports a variety of large models, and can interact with multiple roles. The price has also increased due to the addition of AI, from the original 19.9 yuan to 258 yuan, and the sales volume is considerable, with more than 500 orders on Taobao.
- Enterprises are joining in: Not only technology giants such as ByteDance, but also start-ups such as FoloToy and Yueran Innovation are actively engaged in the field of AI toys. Traditional toy companies such as Xinghui Entertainment and Shifeng Culture are also accelerating the implementation of digital transformation, focusing on AI technology, and launching intelligent toy products.
Development reasons
- Technological progress promotes: The continuous development and maturity of AI technology enables toys to achieve more intelligent interaction, voice recognition, emotion analysis and other functions, providing a technical foundation for the development of AI toys, so that toys can better meet the needs of consumers.
- Emotional companionship needs: In modern society, people's pace of life is accelerating, parents have limited time to accompany their children, and people living alone also need emotional sustenance. AI toys can play a companion role to a certain extent, communicate and interact with users, provide emotional support, and satisfy people's desire for emotional companionship.
- Consumption upgrade trend: As people's living standards improve, consumers have higher and higher requirements for the quality and technological content of toys, and are more willing to pay for innovative and high-tech toy products. AI toys just fit the trend of consumption upgrading and become the new favorite of the market.
- Educational functions are valued: AI toys are not only entertaining, but also have certain educational functions, such as helping children learn languages, exercise thinking skills, and cultivate creativity, which is in line with parents' emphasis and expectations on their children's education, thereby increasing market demand.
Future trends
- Functions are constantly optimized: In the future, AI toys will iterate in the direction of improving voice interaction, developing intelligent body interaction, and adding visual functions, further improving user experience and making it closer to human communication and cognitive methods.
- Personalized customization: According to the needs and preferences of different users, more personalized customization services are provided, such as customizing the appearance, personality characteristics, functions, etc. of toys to meet the diverse needs of users.
- Combination with IP: Combining popular animation, film, television, games and other IPs with AI toys to create AI toy products with IP characteristics, using the influence of IP to attract more consumers and enhance the added value and market competitiveness of products.
- Expanding application scenarios: In addition to the fields of family entertainment and children's education, AI toys will also expand to more application scenarios, such as elderly companionship, rehabilitation treatment, special education, etc., to provide services for people of different ages and needs .