DOmedia Propels Out-of-Home Automation with Stratospheric Growth in 2024

DOmedia, the largest out-of-home (OOH) media planning and buying platform, experienced unprecedented growth in 2024.?

With $10 billion in planned media and over $2 billion in contracted deals—marking a 100% year-over-year increase—the company is setting new benchmarks for OOH automation and transparency.

This momentum underscores a seismic industry shift toward holistic automation, enabling buyers across all sectors to seamlessly access OOH inventory with advanced measurement, tracking, and attribution on par with other media channels.

DOmedia’s transparent brand- and agency-centric model offers an all-inclusive solution for a low, single-digit fee. The platform integrates research, planning, contracting, campaign analysis, programmatic activation, omnichannel comparison, and post-campaign reporting. This empowers brands, agencies, and media owners to maintain control while maximizing efficiency and impact.

DOmedia's roadmap is equally exciting, with rapidly evolving AI projects set to revolutionize the field. By leveraging insights from the annual $10 billion in available data, these projects will guide planners, buyers, and media owners through trend analyses powered by an intricate network of metrics-driven algorithms.

“We’re committed to transparency and accountability,” Mike Cooper, DOmedia CEO, said. “Our platform ensures the majority of media spend goes toward impactful advertising, eliminating hidden fees. OOH is a vital component of the media landscape, and we aim to make it accessible, transformative, and future-ready for all stakeholders.”