Domain management: your business’ next priority.

Domain management is often straddled between IT, Legal and Marketing departments, without a single party having complete oversight or understanding of the domain portfolio, but why? Domain management is arguably one of the most important aspects to protecting a brand in our technological world, your domain is your digital presence, your online trade mark and should be protected as such, with care and diligence. In this article, we’ll discuss what domain management is and why it should be your business’ next priority.

What is Domain Management?

In simple terms, domain management is the ongoing process of safeguarding your brand online from external threats, ensuring the websites your domains point to are always accessible and that your domain portfolio is align to your trade mark portfolio. Domain owners therefore need to be able to have complete oversight of their full domain portfolio, to ensure the correct entity owns the domains, that they are renewed on time and to identify any gaps in your portfolio, which could be exploited by fraudsters or cybersquatters, exposing your brand to risk.

The centralised management of your domain portfolio is important to eliminate the risk associated with a scattered portfolio. The cost of losing one domain far outweighs the cost of a corporate managed domain solution.?

Why should Domain Management be your business’ next priority?

Do you know who manages your domains? Do you know if your portfolio is centralised with one registrar? Is your domain portfolio regularly reviewed? Do your domains offer your business the required protection or coverage?

If you answered no or are unsure of the answer, then domain management should be your business’ next priority. Imagine if you didn’t know who you had to pay your bills and mortgage too, you’d be exposed to defaulting and losing your home or services, this is the same with your domains.

Correctly managing your domains, protects your brand’s reputation, goodwill and revenue. Building a brand takes time and effort, this also applies to domains that become your online brand and sidelining them can have severe consequences.

Such as when Google, failed to renew their .ar domain name in 2021, resulting in the search engine going down for an entire country and a 30 year old web designer acquiring it for (￡2.08/$2.90)!?Source: https://www.bbc.com/news/technology-56870270

The Lexsynergy approach to Domain Management.

Our services are tailored to your unique business and market requirements. We give you the benefit of our legal expertise, industry knowledge and global reach, whilst reducing the administrative burden on your marketing, legal, and technical personnel. Our low domain management costs allow you to reallocate funds to proactively enforce your brands online, while our hands-on management provides the quality and personalised service expected from one of the world’s foremost accredited corporate registrars.

1. Centralisation. Our team reviews domain list to determine the accuracy of its data prior to moving all your domains your centralised Lexsynergy account.
2. Domain Audit. A global domain audit, covering over 1100 extensions, is conducted to ensure that your trade marks and domains are aligned, closing gaps, and identifying potential infringements.
3. ?Domain Strategy & Policy. Based on results from the domain audit we will draft and develop a bespoke domain strategy and policy. It will address the process of securing domains in newly launched extensions, which block services should be secured and most importantly, which domains should have a security lock to reduce your risk exposure amongst many other processes.
4. Ongoing Portfolio Management. Our team and your account manager will provide ongoing support to you 24/7, by telephone and email, keeping you up to date with relevant domain industry news and new extension launches as well as continuously ensuring your domain portfolio is fit for purpose.

Make sure your brand and trade mark is protected online by engaging with Lexsynergy today by messaging us on LinkedIn, emailing us directly at [email protected] or calling us on +442031370459