DOING THE UNTHINKABLE

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* Doing the Unthinkable.

* Key lessons from 8 talks.

* A new author discovery: Ajay Jain.

* Words are small. Deeds are Giants. A 60 second video message.

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The Na'vi face imminent destruction by the technologically superior human forces. They were losing ground and on the verge of losing their planet. Jake Sully had been disgraced. He had to do something to win back respect and help the Na’vi defeat the invaders.

He did so by preying on the predator. The Torak Makto was a legendary creature, an apex predator, and much feared. Very few past leaders could tame it. Jake Sully flew well above the Torak, jumped on it, and captured it. He preyed on the predator. The Torak did not expect it. The Na’vi also did not.

Jake returned with the Torak, immediately winning the appreciation of the people.

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A recent movie running on OTT now. I saw it on Amazon Prime. The ragtag motley crew was given a very ambitious target. As with all things, the plan started falling in bits and pieces until they were left with no other choice but to abandon the mission.

Until the strategist came up with a solution as simple as day! A solution that even the enemy did not account for in their defensive plans! What was that “unthinkable”? Watch the movie and find out.

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One of my favourite movies. The mission team decided on scaling an unscalable mountain to attack the opposition, which had left that part almost unguarded!

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Furiosa led a team to an escape towards a promised land. When they found that that land did not exist anymore, they were trapped.

Until Furiosa decided that the best defense is to go back the way they came and capture the very place they ran away from!

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? There is always a way. No problem is unsolvable!

? People expect conformity. They think others think like them and will do similar stuff. Almost always!

? Use what is already there, with you, around you. And use your competitors' stuff as well.

? Think bold, be decisive. Do.

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Which challenge/crisis are you working on now?

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From “Selling without Selling”, “Personal Presence for Corporate Leaders”, “Why, Speak?” To “How to have fun after 45!”, it was a mix of my regular speeches as well as customized ones.

The one I did for FicciFlo Indore received quite a response, and wonderful coverage in Dainik Bhaskar and Nai Duniya.

Here is one clipping.

The five key lessons across all talks are:

1. Build a strong personal presence (where it matters).

2. Work on the Micro Market Concept to grow.

3. Seed. Give people something to talk about. Consistently.

4. Put a referral marketing plan in place and work on it.

5. Use MarTech to your advantage.

Words are small. Deeds are Giants.

Here’s a link to a new video series that covers different facets encouraging you to be an outlier, to stand out.

https://www.dhirubhai.net/posts/pravinshekaroutliermarketer_outlier-different-microproduct-activity-7226084975958179841-Wwg1?utm_source=share&utm_medium=member_desktop

?? ?????? ???????????? ??????????????????. ??????.AJAYJAIN.??????

Check him out and check out his books as well. I finished two yesterday, back to back!

He is also a traveler, photographer, journalist - and a book & coffee store owner (Kunzum).

#outlier #marketer #different #entrepreneur #unthinkable #DO

If you would like to be a beta reader of my work-in-progress books, please write in to [email protected]

* How to be an Outlier?

* Brand Building for Bootstrappers.

* 73.5 ways to network.

(Yes, I write in parallel).

If you would like to check out my books, visit www.pravinshekar.com/books

Keep the dialogue flowing.