Doing This ONE THING Will Increase Your Closing Rates By 10% Every Time

If I told you a simple skill could increase your sales team’s closing rates by an average of 10% across the board while also shortening your average sales cycle by at least 10%, would you want to know how to apply this incredibly simple technique??

Well, I hope you would, because I’ve taught it in conferences around the globe and regardless of country, industry, or service—IT WORKS.?

Now if you’ve read They Ask You Answer, then you’re already familiar with the skill, and it’s called “Assignment Selling.”?

But before we break down “Assignment Selling” in the video below, let’s talk about its discovery.?

Some years ago, as I was looking at my HubSpot analytics for my swimming pool company, River Pools, I noticed an incredible trend:?

If a prospect read 30 pages of our website before the initial sales appointment, they would buy 80% of the time.?

If they read less than that, the closing rate was about 25%.?

Pretty stunning the difference, huh??

Yep, and that’s when I realized, “I’ve got to do whatever it takes to get prospects consuming more of our content BEFORE the initial sales appointment.”?

Content, assuming it’s produced the right way, is the great trust builder. It’s the ultimate connector. And even today, in 2024, most companies grossly underutilize its power.?

But how do you intentionally integrate content into the sales process without sounding salesy while at the same time motivating the prospect to “do the homework” you’ve asked of them??

That’s where Assignment Selling comes in friends.?

In the following video, I show you the EXACT steps for this technique.?

And before you skip the video and say, “My sales team is already successfully using content in the sales process” I can assure you they are not doing what you’ll watch herein perfectly every time.??

Sound like a plan? Good. Give it a watch:?

Is Assignment Selling easy to implement across an entire organization??

No, of course not.?

Is it worth it?

Well, what would a 10% increase in your closing rates mean from a financial perspective for your business over the next year??

Because that, my friends, is the power of learning to communicate better and connect deeper as a true sales professional.?

-Marcus

Need a sales speaker that will give your audience more takeaways than a buffet on a cruise ship? ?? Reach out today.?

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