Doing Business in Europe: Why Local Expertise at Tradeshows is Key

By Goda Marci & Digital Marketing by EuroDev

Attending or exhibiting at local trade shows is essential for reaching new B2B clients and partners in Europe. Without having extensive knowledge of the local European market, you might struggle with properly conveying your company’s offerings and value, not to mention the many different languages you will be faced with on the tradeshow floor. ?

A local team with expertise and deep knowledge of the major EU trade shows gives you a strategic advantage in entering the market effectively and without wasted time, costs and energy. In this blog, I explore how EuroDev’s digital marketing services can help boost your visibility and success at these key business events.?

Doing business in Europe with Trusted Local Knowledge?

The design of your booth, along with additional promotional materials such as giveaways, flyers, and social media posts, will help you make a strong impression at your first EU trade show. At EuroDev, we provide full support, from design to printing. The marketing materials you may already have in use for your US business might not be compatible with the European market. We often see American companies enthusiastically enter the EU market with the same approach that brought them to the dance in their domestic market. This however, rarely works given how different the market conditions and communication style differ between these two Western markets. ?

With our local expertise in website development, LinkedIn marketing, the creation of marketing materials and print media we can ensure that your marketing message will be properly translated and recon-textualized to be compatible with the wishes and desires of European businesses, customers and partners. If you choose to include our European sales team in your expansion plan, our native-speaking business development managers can also attend the trade shows with you or on your behalf. Further improving your company's compatibility with the EU market. ?

Attending a European trade show without a booth? EuroDev’s digital marketing team can still help by identifying potential partners, booking meetings, and promoting your presence through LinkedIn and targeted email campaigns using contact lists from the event.?

Expanding to Europe the painless way?

As we know expanding to Europe is not as easy as simply translating your materials to German or French, it takes a degree of local expertise to ensure that the marketing message is properly and convincingly conveyed to your European target demographic.

Want to expand your business to Europe quickly, efficiently and without wasted effort? Then feel free to reach out to me directly below or shoot me a message on my personal LinkedIn. ?