Doing business in Africa

As a top 10 ranking network in Africa, Kreston Global has a significant presence in the region, spanning 28 countries, 27 firms and almost 1,400 staff.

The network has seen impressive growth, including the recent addition of two new firms in Nigeria and Uganda, contributing to the move from the 12th to the 10th largest global accounting network in the region for 2024.

With East Africa highlighted as the economic engine for the region in 2024, our experts in Ethiopia and Kenya explain what is behind the transformation and how significant investment in banking and telecommunications should ensure the economic boom lasts well beyond 2024.

Our experts also discuss “Green Africa”; Mauritania poised to move away from fossil fuels and towards green hydrogen, the sustainable policies driving change in Morocco and Tunisia and the diversification of Nigeria away from fossil fuels into manufacturing.

We look at the challenges South African businesses face, and how risk management can help clients achieve sustainable growth in a turbulent economy.

If you are currently exploring doing business in Africa, our experts, with a clear view of the region’s opportunities and challenges, offer critical insight in our latest regional overview. Read the articles below:

Investment boom in Africa

Kreston Global expert Tarek Zouari, Managing Partner Exco Tunisie explores what is driving investment in Africa.

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Ethiopia accelerates reform and secures growth

Tesfa Tadesse, Managing Partner, TAY Authorized Accountants & Auditors in Ethiopia explains what is behind the country's rapid economic growth, including extensive reforms aimed at modernising its economy and attracting global investors.

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Kenya: Africa’s rising economic star

Kenya's economic outlook looks strong, with East Africa fast becoming the continent's economic powerhouse, with predictions of rapid growth in 2024 buoyed by tourism, a resilient supply chain and recent investment in infrastructure such as banking and telecommunications. To understand his perspective, we spoke to Dr George Kimeu, Managing Partner at Kreston KM in Kenya.

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Nigeria’s role in Africa’s industrial evolution

Nigeria is a critical force in Africa's ambitious Agenda 2063, a sweeping blueprint for the continent's sustainable socio-economic transformation. Nigeria has achieved significant milestones in the plan's first ten years, Kayode Oni and Tyna Adediran from Kreston Pedabo, explore the integral contributions and the broader implications for international businesses considering African markets.

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Inward investment opportunities in Nigeria

Zainab Akorede, Associate, Management Consulting, Kayode Oni, Senior Associate, Financial Advisory & Risk Management and Tyna Adediran, Lead, Management Consulting explore Nigerian inward investment opportunities are varied, buoyed by a large working-age population and abundant natural resources.

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Africa’s green economy to create resilience

Africa has a burgeoning “green economy” Tarek Zouari, the Managing Partner and founder of Exco Tunisia, explains.

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Green hydrogen in Mauritania: Advancing towards sustainable energy future

New plans have recently been announced to develop a $34 billion green hydrogen project in Mauritania. The country is aware of the current climate challenges and has taken ambitious steps in energy transition, with a focus on green hydrogen as one of the pillars of its strategy. Coumba Betty Diallo Communication, Marketing and Organisational Development Advisor, Exco GHA Mauritanie writes.

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South Africa tears up the rule book for risk management

Steven Firer, IFRS Specialist Consultant for Kreston SA in South Africa thinks risk management is critical to success in the country.

‘For South African companies navigating the landscape of 2024, several key considerations should be at the forefront of their strategic planning."

Top of the list should be robust governance and compliance frameworks.

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