Doing B2B Marketing for the Win

Is your B2B Marketer in the “game”?

Daniel suggests some warning signs before you sign up with your next big B2B marketer or agency.?

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Status Quo is the enemy

Miguel says that if you are in B2B Sales, the status quo is your biggest competitor. He elaborates that the prospect did not go to a competitor; the prospect actually decided to stay the same.?

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What should you NOT do when building an ABM program??

Hillary shares 5 pieces of advice on things not to do when building an ABM program.

It includes pointers on to not ?launch anything until you know what the goal is and how you will measure success. If you are focusing your efforts on account based marketing, you should measure using an account funnel and account conversion metrics.

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Pipeline velocity is the revenue team’s most valuable term

If you are a marketing leader and want to shift from "get me leads" to "we drive revenue," - Pipeline velocity will help you on your journey. Cassidy says that if you're a sales leader who wants to move from anecdotes to a more quantitative assessment - this is your metric. Pipeline velocity is a great way to change the dialogue between sales and marketing, executive leadership, and boards/investors.

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