Doggylicious Turns 3.

We have officially become a toddler. Doggylicious is 3 years old, and just like a toddler, we are full of energy, optimism, and ready for lots of learnings still to come.?

Our third year in business brought some unexpected new challenges just like every other business in 2022, we spent half of the year juggling every changing costing issues. As we were not the only ones, this flow on effect meant retailers too had to shift focus away from range reviews, product focus and building brands to protecting their margin rates too. However even with all the challenges of 2022, we still went after every opportunity like a dog chasing a ball.

On a personal note, Doggylicious has been one of the best personal investments I could have ever done. Yes its stressful at times however I now have skills in; account management, procurement, packaging, finance, logistics, digital marketing, website development & inventory management to name a few.

Check out our 2 minute brand story here:

If anyone starts a business thinking it will be easy then you will not get very far, at all. Doggylicious is happy to play the slow and steady game, it’s sustainable, it’s realistic and it’s meant we are still here 3 years in.?

Here are the highlights from the last 12 months in business -?

• 44% sales growth from the previous year.?
• Exported into Singapore into 70 Fairprice stores.?
• Launched 2 new Doggy Butter variants, Barkin Bacon & Carob Delight.
• Partnered with Bezzie AU/Marley Spoon to be their customer treat of choice.
• We maintained are 2 SKUs with Coles. Keeping products on the shelf is a bigger win than getting them on shelf.?
• Petstock took our full Doggy Butter range in March. We now have the 5 variants stocked in over 200 stores.?
• We introduced the Doggy Butter Lick Pad into the Doggylicious range.?
• We partnered with Pet Circle on their Pride Hamper in January.?
• Website sales up 154% with a building loyal consumer base.?
• Create a Valentines customised pouch that had the dogs name printed on it.
• Still managing a full-time job.?

Year 4 Focus.

If you put 10,000 dog owners together, only 1, maybe 2 would know who Doggylicious is. It is my goal to change this to 1 in 1,000 over the next 12 months.?

1. Build the brand experience when consumers shop for Doggylicious online.
2. Build content through video, focussing on what makes Doggylicious different.
3. Build in accounts we have not touched yet while maintaining strong relationships in the ones we off.
4. Enjoy the process!

A Huge Thank You?

Working every day and weekend on Doggylicious has helped grow the business, however without my incredible manufacturer, Healthy Food Crew , then I would not be able to supply stock to all my accounts in full and on time.?

Brian Nasr , Jake Johnson , and the team, you are incredible.?

If you want to know more about Doggylicious, reach out or email me at [email protected]. Thank you for reading. If you want to try out range, head on over to?www.doggylicious.com.au or follow me on LinkedIn to see how year 4 goes.