Dog Treats by Irish Rover

Those of us with that family member that although is not linked to us by family genetics might as well be, will not compromise on giving her/him nothing but the best.  Just watch your own behavior when you're in front of "the beloved" shopping section.

On the brand side, we have to be sure that we convey the right message.  A lot is considered here.  Final package format (stand up pouch, carton, pillow pouch, can?),  Film structures, sizes and dimentions and of course graphic design.  All of this to insure the brand "gets through the clutter on the shelves". 

Traditionally the brand next goes to focus groups with glued together, poorly printed inkjet images reflecting what the final product would look like.  All of this is now becoming a thing of the past.

Irish Rover brand dog biscuits simply ordered 2500 of each of their proposed designs without any minimums at all.  Imagine ! Imagine that!  In the past the all brands would have most likely would have to order over $2,500 in printing plates and a minimum of 50,000 units just to get started.  Is this really what you want as a brand owner?

Find out how to take advantage of the "next big thing" in flexible packaging and who to contact for your solution to small orders for any film application.

Alexander Mercon