It doesn’t matter what you’re selling - your entire "funnel" only has three steps.
Jaimie Skultety
Business Coach for Purpose-Driven Coaches & Consultants to Align Business Impact with Personal Values | Maximize Revenue through a Proven, Unique Methodology & Marketing Strategy | Book a Call in About Section??
Here they are:
Get a lead, make an offer, and follow up.
That’s it.
Do those things consistently, and you’re gold.
Super simple, right?
But if it’s so simple ...why is it so dang HARD to get clients consistently?
There are three 'missing pieces' common to coaches and consultants we’ve worked with that we’ve helped them to transform.
1. CLARITY ~ on three specific things:
[Clarity on] What you want from your business.?
Some call this your 'Why'. In his landmark book, "The E Myth," Michael Gerber called it ‘Your Primary Aim'.?
Most people say, ‘Oh, I know what that is.’ But we’ve yet to find anyone with more than ephemeral feelings around what they truly want.?
Do you know what you want? Really, Really, REALLY know from a standpoint of exactly what it is that you're looking for??
Because if you don't know exactly what you're looking for, how will you find it?
[Clarity on]? Your Clear, Irresistible & Compelling Offer. ?
This must be built from what makes you who you are--your Unique Factor.?
It comes from your personal history, your life & work experience because it is unique to you, it virtually eliminates the concept of competition.?
There is only one YOU.?
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The other half of creating your Clear, Irresistible & Compelling Offer is developing an intimate understanding of...
[Clarity on] Your Minimum Viable Audience ~ M.V.A.?
Once you know what it is you are uniquely here to give, we work to identify who it’s designed to best serve~those who truly need what you have to offer.
These people will be hyper-responsive when they see your offer.
2. CONSISTENCY
When are very clear about what you have to offer and who you are going to offer it to, you have to get the word out–
by being consistently visible to your M.V.A.
This builds your authority and your brand as the solution to what your M.V.A. is seeking.?
Consistency is key. Leverage everything you have already done. Reuse and repurpose it toward your M.V.A. This has a multiplier effect.?
Being consistently visible will consistently build your authority as the go-to person for your M.V.A.
3. CLIENT ATTRACTION
You need to connect with and engage with your ideal prospects so you can consult and work with those you are uniquely qualified to serve. We have a unique way of helping you zero in on your M.V.A., so you are speaking with the right people, at the right time.?
Instead of constantly trying to convince and prove your worth to the masses hoping you might get lucky and some actually 'get it’…
People who are attracted to you will want what you offer.
We have a proven step-by-step method for consistent client attraction so you can expand your impact and increase your income ~ without being inauthentic or pushy.?
?If you want to have more clarity, consistency, and ideal clients, type "IMPACT" in the comments section below.
^^^ We can save you a lot of frustration, time, and money, and help you design a business that works!