Does your website need a drink?
Reuben Swartz
Fun "Anti-CRM" for Solo Consultants Who Hate "Selling" but Love Serving Clients. Put the "relationship" back in CRM: conversations, referrals, follow-up, lead magnets, proposals. Host of the Sales for Nerds Podcast ????
Not that I'm suggesting you use alcohol to solve problems, but for millennia, people have sometimes used a dose of liquid courage to lower inhibitions and speak and act more freely. (Sometimes, too freely.)
In many cases, your website needs a drink. It's too stuffy. It's hiding its true self.
Signs your website needs a drink
Why a drink?
Imagine you're at the bar and someone introduces your ideal prospect to you. This prospect has been to your website on her phone, and is a bit skeptical.
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You have to say something like, "I know, I know, I need to update my website, what I really do is X"
"What kind of people do you do X for? Your site just says 'small business owners'."
"It's really small business owners who P and Q and R... because I went through P and have dealt with a lot of Q and R and those situations aren't served well by [Traditional Approach]..."
"Oh, I see, I'm glad so-and-so introduced us-- I wasn't sure from your website."
Now go back and make your website say that stuff...
Improve, Streamline & Document Your Business Processes | Process Nerd | Systems Specialist | Efficiency Expert
2 年Oh my gosh this is great Reuben Swartz! My favorite one is the About Us section in third person. Many people translate that to their LinkedIn bios unfortunately. Get a drink people!
--My mission in life is not merely to survive, but to thrive; and do so with some passion, some compassion, some humor, and some style. ~ Maya Angelou
2 年Reuben Swartz I like the idea that a website welcomes visitors as if it were a home. Viewing our website with the lens of "is this inviting?" is helpful. Thanks!
Iconic and Off-The-Beaten Track - On The Spirit Road: Active Travel to Understand Yourself | Share With Others | Private Groups for Meaningful Community | Local | Slow | Wellness (Read Bio For More)
2 年Sage advice Reuben Swartz and enjoy the analogy of giving your website "a drink" keeping it relaxed and real. I need to check out my "About Us" section for sure and see how things read and whether it's targeted towards my target! What inspired this post?
Guiding Women Executives 45+ to Lead with Intuition and Confidence While Navigating High-Stakes Decisions—Using Intuitive Access to Create Immediate Connection and Transformative Insights l Keynote Speaker | She/her |
2 年What a great analogy and direction, Reuben Swartz! "Now go back and make your website say that stuff..." Yes!!!!!
Dominatrix, Author, High Priestess and 7 Figure CEO | Writing a "Eat Pray Love meets 50 Shades" Book | Surrender Expert | Leadership Training for Men and Women
2 年It is interesting how stuffy people suddenly become when faced with putting words into the digital realm, be it a Website or stuff LI ;) Fun analogy