Does your website hit by Google Spam Update 2024?

Yes, many of you, like me, are frequently checking the search console and analytics these days to see whether this Google Core update impacted our website. If this update impacted your website and you don't know how to overcome this algorithm penalty, then don't worry. I will guide you on how to check and solve this algorithm issue.

First off, let's brief about this update. The Google March Core update is all about spam links and low-quality content.

Spam Links: These are links generated with the purpose of manipulating Google search engine ranking. Many freelancers and agencies are generating links for their own or their client's websites with a focus on getting backlinks on specific keywords (well, it's all about keywords, my friend). Sometimes, when they focus more on keywords, they forget about website reputation, website niche and website authority. In some cases, these spammy links are also created by third-party sources like automated tools or persons. As an SEO person, you need to control the inflow and outflow of all types of links.

So, let's start with what types of spammy links you should avoid or take action if you find them in your backlink data.

Clocking Links: In this type of link, different content is used to display users and search engines.

Example

1. Showing a page of dental services to search engines while showing a page of casino and drug-related discounts to users.
2. Hide the text in the content and only be visible to the search engine, not to the users.

Doorways

In these types of spammy links, users are led to different pages, which are less useful for users.

Example

1. Having multiple websites with slight variations to the URL and home page to maximize their reach for any specific query
2. Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
3. Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
4. Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy.

Expired domain abuse

Expired domains are very popular in the guest posting industry. Many publishers buy expired domains that already have backlinks and traffic and allow the user to publish their content or insert links in favour of monetary support.

Hacked content

Hacked content is a spam technique where content is placed on a website without prior concern of the website owner and administrator. The most common ways of using hacked content techniques;

Code inject: When a hacker gains access to your website and tries to inject a virus or malicious code into your existing content or page.

Page injection: This is something when a hacker gets more detailed access to your website and tries to add multiple pages to your website having malicious code.

Content injection: It is like creating a page for a search engine but is very difficult to find for a website owner. Generally they are hidden from sitemap and any other website source.

Redirection: Hackers might inject malicious code into your website that redirects some users to harmful or spammy pages.

Hidden text and links

Hidden text is generally used to showcase the focused anchor text to the search engine and begins hidden from user view. This technique is mainly used for the purpose of manipulating search engine ranking. Some of the examples are

1. White colour anchor text on white colour background.
2. Hiding the image behind the image
3. Using CSS to position off-screen
4. Setting the font size to zero.
5. Hiding a link by only linking one small character

Keyword stuffing

Keyword stuffing refers to the practice of forcefully adjusting a keyword within the content, and breaking the content value to the users.

1. Using keywords multiple times in the content
2. Using different keywords that give low value.
3. Only focusing on exact match keywords.

I hope you like my article, please feel free to share your thoughts in the comment. Please do like and share.

Thank you

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