Does Your Sales Force Need A Sales Script?
Jason Cutter
Mission to help good companies help more customers | When a company wants more results from their sales team, that’s when you call me | Author of "Selling With Authentic Persuasion" | Guy with a Marine Biology Degree
When you are climbing a mountain, you obviously don't scale it in a single step. It requires taking one step at a time.
Similarly, new employees on your sales team don't have any idea about what to say on the call for the first time. They can't master the art of dealing with customers from their first call. Remember what it was like making a sales call for the first time?
HOW DO YOU HELP THEM?
A sales script is not just words written on paper. It is a road map that guides the folks on your sales team to their destination of making sales.
When you hand over a script to your employees, some of them feel imprisoned with words. Some feel that it is undermining their ability to generate sales. Many veteran reps refuse to use a sales script at all.
But, a sales script is an undermined document and often prejudiced but it can help you create a pro sales team. Especially for your reps just starting out. You should know how to build a SOLID sales script and strengthen your sales team.
I did a full blog about the pros & cons of the sales script a few years back. I think this throwback article is full of helpful gems. CLICK HERE to read the blog, "Does Your Sales Force Need Sales Script?"
Contact me to learn more as I share my thoughts on this topic and give some valuable tips to help you improve in your sales operation.?Email me: [email protected] or visit my website and click "Contact Us" to fill out a quick and easy form.