Does your organisation have an MVP – Minimum Viable Purpose?
Sirte Pihlaja, CCXP
CEO I CCXP I AI Whisperer I Trained LEGO? Serious Play? Facilitator I Global #1 BestSelling Author I Top 25 CX Influencer I Keynote Speaker I Board Member I CXPA Finland Lead I CX Champion in Caribbean, Europe & SE Asia
Live and learn, the wise men say. Lifelong learning, on the individual level, is all about a strong will and capability to stay on top of things to understand what the needed skills are today and in the future. In a similar fashion, organisations should always stay on alert. If the organisation is ready to embrace the change that constantly happens around it, by understanding its customers and employees, it has a better chance at survival. To some companies, change means that they will start drifting. Others - the ones who have a deliberately defined purpose - keep afloat even in big storms of change.
Usually, when people talk about MVP (Minimum Viable Product) they mean the simplest version of their product or service that can be introduced to an intended target audience. However, organisations should have their purpose crystallised a long time before they even start to ideate their offering. Why does this organisation exist? So, start by talking about your Minimum Viable Purpose. Without a purpose, your company cannot grow sustainably.
How do you bring the "new" MVP, ”Minimum Viable Purpose”, to the everyday of your organisation so that you will thrive in the future? Once you have a clear idea of your purpose, make sure to take care of at least the following five critical tasks...
?The writer of this blog, Sirte Pihlaja (Certified Customer Experience Professional, Trained Lego? Serious Play? Facilitator) is the CEO of the first Finnish customer experience agency, Shirute (www.shirute.fi). At Shirute, she helps companies to fulfill their purpose by developing their customer and employee experiences using creative methodologies – whenever she is not making her own clients happy.
Ian Golding will be leading the CX Masterclass training on May 7th and our CX brunch on May 8th. Do you want to learn how to build great customer experiences? Join us to hear great case examples on how leading brands revolve their organisational culture around their customers and employees. Get your tickets soon at www.cxmasterclass.fi. We look forward to meeting you there.
