Does your organisation do social, I mean REALLY do social?

We believe social transformation is the answer to 5 of the key challenges that businesses are facing today.

Visibility - in a sea of sameness you need to stand-out. Whether that’s you promoting your business or yourself you must be memorable and different to every other player in your space. A refresh of your brand will not do it, a new creative treatment for your adverts won’t do it, simply buying mow “views” from an audience that hasn’t noticed you won’t do it.

Credibility - so often people/organisations believe that creating a better white paper or brochure will add the credibility that they need to be successful. It won’t. Your collateral is only of any use at all if people read it and believe what they read so the individuals creating “snackable” content in their own voice will not only maximise the chance of being seen it maximises the chance of being believed.

Revenue - I have never spoken to a business that has said “we don’t want more sales.” Ever. Generating revenue is the engine that powers every element of what a business is conversations - proposals - forecast - sales is a process and it should be predictable and repeatable. A successful campaign does little to help he long-term viability of a business, what does is a “sales sausage machine” where turning the handle delivers and steady stream of opportunities.

Employer of choice - Talent is scarce. Part of your success will hinge on whether you can attract (and retain) good people. If your company looks like a great place to work, that’s fun and everyone seems to be enjoying themselves it’s much more likely people will actually WANT to work there.

Shared sense of purpose - being part of something bigger than just me. We all crave being part of something, whether that’s our family, our friends, our football team…our shared passion for something makes us feel good and happy. At work too, this can be a huge motivator and reason for people to stay. Talent retention is enormously helped by people loving what they do and who they do it with.

We genuinely believe social has the power to change businesses and people for the better.

We believe this so strongly that it’s all we do. I don’t mean that it’s the only stuff we sell, I mean it is ALL that we do to run our business.

We don’t cold call, we don’t advertise, we don’t send marketing emails, we don’t take space at events, we don’t do telemarketing, we don’t sponsor things, we don’t do advertorials…we do social.

Everyone has a compelling personal brand (like me) and writes regular insightful content (like this) and everyone is constantly trying to grow their network with interesting, influential, helpful people. We engage with those people (and each other) on social networks and we just chat.

That’s all. Simple isn't it.

You don’t have to like my profile. You don’t have to like my content. But the fact you have got to this point in the article demonstrates that you have read this and that’s probably more than you do with most of the content that passes you by on LinkedIn (or any other social network). And THIS is the basis for a conversation.

Whenever one of us has a conversation with someone who is interested, we try to make the conversation worthwhile for the other party - helpful, insightful, educational…

Some of those people like the sound of this and want to buy, others don’t. On LinkedIn alone there are 800,000,000 people and we don’t want to talk to all of them but we do want to talk to those who want to talk to us…and that’s where the magic happens.

The magic happens for our clients too because this methodology isn’t just relevant for us (who are in the social space), but for everyone because whether you are selling management consultancy, plastic moulding services or software the most efficient and effective way to build a brand, a network, and a pipeline is by doing what we do.

Talk to us and we will explain how.