Directing denim business through insights, creativity and action

Contact me here on LinkedIn or click here to get in touch.

Hi, my name is Thomas, I’m the founder of Denimhunters. (It’s me in the picture above). Before I get to how we can help you, let me first briefly introduce Denimhunters and our team.

How Denimhunters started …

In 2011, I launched Denimhunters a blog that has become a voice for the denim industry and community.

Over the years, I’ve built a career as a storyteller and marketer, specialising in the world of denim. I help companies market themselves with stories that excite, engage and convert customers. (I’ve also co-written the critically-acclaimed book, Blue Blooded.)

… and what we are today

Fast forward and Denimhunters is now a consultancy platform driven by a team of independent and multidisciplinary pioneers, specialising in business development and communication in the global denim industry.

Combining strategy, creativity, and technology, we develop business and drive growth for our clients. As we like to phrase it, we direct denim business through insights, creativity and action.

Meet the team behind Denimhunters

So, who are these multidisciplinary pioneers I’m talking about? Fair question, let me introduce you to our team:

Allan Kruse

is our branding, concept development, and retail specialist. He’s a trained designer with +40 years of experience with fashion retail.

Allan’s extensive portfolio includes work for Levi’s, Argon 18, Neutral, Aclima, Closed, Punjab Board of Investment and Trade, and many more.

Brian Engblad

is our business development specialist. With a master’s degree in psychology and a PhD in International Business Development, he understands the business of consumer behaviour like few others.

His list of references includes Grundfos, LEGO, Gillette, Tesco, Fj?llr?ven, BESTSELLER, Google and Apple, just to name a few.

Thomas Stege Bojer

is our content marketing specialist. He’s turned his denim passion into his profession and truly does what he loves for a living.

He’s done work for Candiani, Soorty, Red Wing, Brund, BESTSELLER, and Munich Fabric Start.

What we can do for you

Our services are divided into five disciplines or ‘labs’ as we call them:

Business Lab

In our business lab, we work with your overall strategy through concept and product development, branding, retail experience, consumer behaviour, sustainability, and other top-level business development practices.

Creative Lab

Our creative lab is where we work with your communication through content marketing, storytelling and activation on social media.

Media Lab

In our media lab, we help you plan and execute production of your content asset, including text, photography, audio and video.

Education Lab

Our education lab is all about cultivating and delivering product knowledge to help your colleagues and retail sales staff better communicate the value of your products, which ultimately leads to more sales and customer satisfaction.

Service Lab

If you want us to do the work, we got you covered too. In our service lab, we execute the job for you.

Contact me here on LinkedIn or click here to get in touch.