Does your leadership communication style need work?

Most leaders don’t receive sincere feedback on their communication style; however, communicating effectively is the #1 skill sales managers need to be successful in their role. That’s why I sat down with Wesleyne Whittaker , founder & chief transformation officer at Transformed Sales , to discuss how we, as leaders, can be more self-aware and better communicate with reps and colleagues 1:1 and in group settings.

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See you at Emblaze | Revenue Community by Corporate Visions !

Headed to Chicago this week? If so, I will be there and would love to connect with you in-person. Mark McWatters , VP of Sales at Ambition, will also be on a panel about strategic sales coaching. HMU on LinkedIn if you’ll be in the area. Can't wait to see you in Schaumburg!?

Coach's Notes

Hey Team - During Coach’s Corner Live, our monthly community event, this past Wednesday, we gained amazing insights from Brian Van Sicklin , System Administrator Sales Enablement & Revenue Operations at Thryv . He covered how to drive coaching program adoption and adherence.?

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ICYMI, here’s a quick recap:

• Thryv recognized the critical need to implement?coaching software

Key turning point was in January 2023:

• Realization that employee experiences varied significantly
• Inconsistent coaching methods were used across teams
• Misalignment in coaching processes across teams
• Importance of ensuring uniform end-goals became apparent?
• GTM strategy needed to be reinforced through coaching

That’s why Brian and his team at Thryv identified the need for internal change by directly asking frontline managers to uncover problems and opportunities. Thryv responded to these insights by establishing a new department, RevOps/Sales Enablement, currently staffed with 10 members. Thryv leadership appointed sales effectiveness coaches to spearhead coaching efforts for each department, addressing the need for changing language across the business. This decision stemmed from observations made during one-on-one sessions across departments including:

• Realization that 1:1s shouldn't solely revolve around numbers
• How can we automate some systems to provide that weekly consistency?
• Importance of establishing proper follow-ups
• Clarification of individual career goals?
• Emphasis on action items and documentation:Highlighting the significance of action plansEnsuring tangible outcomes from coaching discussions

These are just my high-level notes, but if you’d like to discuss anything more at length I'm happy to hop on a call.

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Talk soon!

Brian Liebel , Ambition

Director of Sales Development?