Does your data make you greater?

Does your data make you greater?

Who doesn't love a good acronym? We've all heard of SMART goals. The acronym is useful in assessing the quality of a stated goal.

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If only there was an acronym by which we could assess the quality of our data! Today, Compassify is giving it a shot. We think that successful data makes you "GREATER". Here are our 7 characteristics of successful data:

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Guarded – data governance, security, privacy and compliance are always paramount.

Reliable - metrics must be calculated consistently so you can make valid comparisons over time and across geographies and revenue channels.?

Easy - that means both accessible (eg. available on your mobile?devices) and intuitive (you don’t need a degree to understand it!)

Accurate - (verifiable):?machine-aggregated to minimise both human errors in compiling the numbers and reconciled to source periodically.

Timely – if it takes a week to see your revenue, you might have already missed a lot of what’s happening in your venue!

Enterprise - you want to see your whole operation holistically, not in a piecemeal fashion.

Relevant - the more data you have, the more important it is you identify what’s really relevant.

So - do you agree? Or does another acronym come to mind? Is your data "GREATER"? If not, what do you think needs work?

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