Does Your Culture Attract the Right People?

Think about the last person you hired. Was it their skills that won you over? Or was it something deeper, like how well they fit with your team?

Now, flip the script. When candidates size up your company, what are they noticing about your culture? Are they seeing a workplace where people thrive, or one they’d rather avoid?

Your Culture Speaks Louder Than Your Job Postings

Company culture isn’t just about team lunches and motivational posters. It’s how decisions are made, how feedback is given, and how success is celebrated. And yes, your culture is either attracting the right people, or sending them running.

Here’s how to make sure it’s doing the former:

1. Know Who You Are: Be honest about your company’s identity. Are you a fast-paced, results-driven team, or a collaborative group that values work-life balance? There’s no right answer, but there is a right fit. When you’re clear about who you are, you’ll naturally attract people who align with your values.
2. Showcase Your Culture - Everywhere: Candidates don’t just look at your job description; they look at your website, LinkedIn page, and even Glassdoor reviews. What story are you telling? Highlight what makes your workplace unique, and be real about it.
3. Live Your Culture Daily: Nothing turns off a new hire faster than realizing the company they joined doesn’t match the one they were sold. If you preach transparency, make sure leaders are practicing it. If you value innovation, give employees room to experiment and fail.

When Culture Works, It Works

A strong culture doesn’t just help you recruit the right people, it helps you keep them. Employees who feel like they belong are more engaged, productive, and loyal. And that’s not just good for them: it’s great for your business.

So, take a step back and ask yourself: Is your company culture doing its job? If not, it might be time to make some changes. After all, the right people are out there, you just need to give them a reason to pick you.