Does Your Course Or Workshop Launch Have A Digital Marketing Strategy?

What is a digital marketing strategy?

A digital marketing strategy is a series of steps that you take, through carefully selected online channels, to reach a specific goal in your business.

So as a course or workshop provider, your goal might be to generate leads.  

It might be to make sales. 

Or you may just be starting out and it might be to get people to know more about your brand. 

Whatever your goal is, you need some type of marketing strategy that will help promote your course or workshop with the ultimate goal kept in mind. 

As a course creator or workshop provider you can use digital platforms, like the internet or social media, to help promote your business with a series of steps to hit your goals. 

There are many digital platforms or traffic sources, that you can use to get the word out about your business including: 

• Google paid ads 
• Google organic traffic (Search Engine Optimisation)
• Facebook paid ads 
• Facebook groups or fan pages 
• Instagram paid ads 
• Instagram account
• Influencer marketing 
• YouTube organic videos
• YouTube video ads 
• Pinterest organic traffic 
• Pinterest ads 

So when you are thinking about what your digital marketing strategy is, for the launch of a course or workshop, your key focus should be on the 4 Ws. 

Who

Who needs to see your brand? It is here that you need to get clear on the type of person that you would like to see your brand, so you will know where you can find them. 

When thinking about who needs to see your brand, focus on what their interests are, what their demographic is (is your course designed for a specific age group? Is it designed for a specific gender?), where are these people located? Must they live in a specific country to have access to you or your program? 

What?

What exactly are you going to offer these people? If it is a course or workshop, what do they want to learn? 

What are their objections or pain points that can be solved? Can you then create a course or workshop around these ideas? 

When you know exactly what your audience wants, you can create products to give it to them. 

If you do not know what your audience wants, you may be interested in my recent video where I show you, how to use a free content creation tool, to get inspiration and quickly learn the exact questions your target audience is asking, so you can create content around their questions.

Why?

Why do you need to promote this offer? You should know exactly why you want to create your course or workshop and what the specific purpose is. 

Whilst the end goal to creating a course or workshop is to make money, your why should be bigger than just making money. 

The reason being is that if you are focusing only on making money, as opposed to serving the people that you want to target, you may end up not making money at all. 

When your mission is to help people without expecting anything in return, money will follow you. 

So as you think about your why, think about why you are doing this and in what other ways you can help your target audience to better serve them, so they can see you as the go-to person that can help them solve their problems.

Where? 

Where are you going to promote your course or workshop? This is the most important question, because when you have the answer to this, you know exactly where your target audience is.

You know exactly which platform they are on and where to go to actually put your offer in front of them, so they can see it. 

For example, if you know that the majority of your target audience pays attention to YouTube, then your digital marketing strategy might include consistently appearing on YouTube and doing videos around your content. 

If you know that your target audience is primarily on LinkedIn, then your digital marketing strategy might include consistently showing up on LinkedIn and creating content there. 

Although I mentioned many different traffic sources, I want you to know that you do not need to focus on all of them. 

Pick one, where you audience shows up and master that one traffic source. 

For example, as a blogger, I knew that my audience was on Pinterest. So for four months, I consistently created content for Pinterest and mastered Pinterest such that I was able to hit a huge milestone of getting over 40,000 readers to my blog. 

When you focus on just one traffic source, you will eventually attract your ideal audience to you, because they are consistently seeing your content. 

With a clear defined digital marketing strategy in place you will feel more confident working in your business to achieve your goals.

That is because you will specifically know who you are targeting, what you are offering to them, why you are offering it to them and where do they show up, so you can put your offer in front of them. 

With the new year coming around and more businesses setting goals for themselves, do you have a clear digital marketing strategy in place? 

If not, you may want to get my quick guide on how to create a digital marketing strategy for your business so you can successfully make measurable progress and hit your goals. 

Click here to get it.