Does Your Copy Suck? Part 1: How to Create Copy That Drives Leads and Increases Conversions.

If you’re looking to get more leads, generate more sales and driver higher revenues, then you’ll need some impactful copywriting.

But what happens if you haven’t got the budget for a top notch copywriter?

Or, what if you have no idea how to write?

Never fear, Shot of Copy is here, and rather than suggest that we do the writing for you (although we can absolutely do that), this article is part of a series explaining how you can create compelling copy that converts.

So, instead of wasting your time on empty content, you can enjoy an increase in leads, conversions and revenue.

No One is Interested

There are three main reasons your copy may not be converting to leads or sales.?

The first, is that you’re getting low interest from your writing.

People might not be engaging with your offers or clicking on ads.?Those who do make it to your website aren’t taking any action, and instead of the leads you’re counting on you’ve got crickets.

Whether you’re trying to build a loyal following or actively attempting to increase sales, if your copy is boring then people will lose interest.

What customers are looking for is a sense of trust and familiarity.?They want to know that you understand them and that you’ve got their back.

But how do you do that?

How do you write your copy so you go from low interest to hot prospects?

1. Gain a Deep Understanding

Firstly, you need to get inside the heads of your customers.?Understand them on such a deep level that you can almost predict what they’re going to say.

Think of it as a study of your favourite TV character - the one for whom you know every trait, and all their likes and dislikes.

You want to know who they like, who they live with, and what their favourite sandwich is.

What do they care about??What drives them up the wall??What makes them smile?

You want to know them so well that you can answer questions on their behalf… which is exactly what you’re going to do next.

2. What are Their Hot Buttons?

Every person has strong motivating factors, and equally strong fear factors.

What are your customer’s motivators??What are their drivers?

What are the things that trouble them, what is their deepest, darkest fear, and what is it that keeps them awake at night?

What things and people do they love??What causes do they care about?

What do they truly desire from life - beyond the product or service that you're offering them?

These are the things that go beyond simple sales, and start to move your communication towards one of trust and understanding.

Once you know who these people really are, then you can talk to them at a deeper level that really resonates.

3. Create a Power Message

So you’ve got a great understanding of your customers and the things that drive them.

Now, you take that and create a powerful central message upon which all of your copy is built.

This message will become the foundation of your copy - the solid layer that holds up everything you share from now on.

Think about it - if you’re writing what you think people want to hear, then it’s just guesswork.

If you're writing what you know people want to hear, then it’s psychology.

If your copy only talks about your product or service, then you’re missing all the emotive drivers and nuances that drive people to purchase.

Your power message takes the psychology of your customers and directs them towards your business as the only logical solution… because you truly understand them!

Is That All?

Not quite.

There are two more steps to explore and learn in order to write truly enticing copy. ?

We’re going to cover these steps in future articles, but for now this is the solid foundation you’ll need to get started.

Once you’ve got the attention of your customers, then you’re already halfway there.?All you’ll need is a little tweak here and there in order to keep the leads flowing and the sales soaring.

Take the time to do an in-depth assessment of the people you want to attract to your business, and watch as quality customers come knocking on your door.