Does Your Company Have a Team Page for Your AI Team Members?

Artificial intelligence is moving beyond tools and becoming an essential part of every forward-thinking company’s DNA. At Prifina, we approach this evolution with a distinctly human-centric mindset—our AI twins aren’t just clumsy chatbots or artificial personas. They’re true digital reflections of each of us, the co-founders, managed directly by the real people they represent, creating real humans on both sides of the AI twin.

Each Prifina AI twin—whether Valto AI, Markus AI, Paul AI, or Jouko AI—isn’t just a made-up persona. It’s a genuine extension of each person’s expertise, values, and voice. With today’s AI capabilities, people want to connect with people, not faceless entities. So when you interact with a Prifina AI twin, you’re engaging with real insights, supported by AI, that come directly from the person behind it—not just from a “company logo.”

This connection goes both ways; each of us sees every conversation our AI twin has (anonymously unless the person chooses to identify themselves), allowing us to improve our twin’s responses, keep content relevant, and make interactions more valuable over time.

Why Recognize Your AI Twins as Team Members?

Creating an AI twins team page at Prifina is about more than introducing technology. It’s about recognizing these AI twins as true team members who bridge the gap between our knowledge and our audience’s questions.

These are not abstract “functions”; they’re real reflections of our insights and personality, connecting with people at scale, in an authentic way. By directly managing our own AI twins, we ensure that every interaction is meaningful and grounded in real expertise.

Building Your Own AI Twin Team

Imagine bringing this human-centered AI twin approach to your own organization, with AI twins that mirror the knowledge, vision, and personality of your company’s leaders. Building an AI twin team allows you to make your leadership’s insights accessible to partners, customers, and the public without the layers and complexity typical of large AI initiatives. Consider these examples:

• CEO AI Twin: Managed directly by your CEO, sharing real insights on vision, values, and strategy.
• Head of Product AI Twin: Guided by your product leader, offering genuine perspectives on innovations and product updates.
• Sales Leader AI Twin: Handled by your sales leader, delivering advice and expertise from someone who truly knows the business.

Through Prifina’s “For Groups” program, companies can sponsor AI twins for their teams, enabling individuals to utilize them in their work and beyond. This approach strengthens your company’s identity, allowing AI twins to connect genuinely with audiences and build trust.

Alternatively, leaders and team members can independently create their own AI twins, integrating them into their professional roles as they see fit.

Why This Matters Now

The truth is, companies without AI twins—or those relying solely on outdated, clumsy chatbots—may soon be seen as behind the curve, like those that clung to fax machines while their competitors embraced email.

AI twins are quickly becoming the “email” of this generation—a direct line to the authentic knowledge of real people, delivered at scale, in real time, and grounded in human expertise.

Just as companies with only a fax number once found themselves lagging behind those who adopted email, businesses that lack AI twins may struggle to keep up with the personal, dynamic connections their audiences expect today.

The fact is, the knowledge and follower bases of a company’s leaders far outweigh the reach of the company itself. Often, internal knowledge lags behind the insights and expertise held by these key individuals. The fastest, most accurate way to drive growth is to directly channel this expertise from those who hold it, scaled by AI into an interactive format accessible to anyone. An AI twin allows a company to tap into its greatest resource—its people—without the delays and dilution that occur when insights must pass through multiple internal layers.

And the best part? This might be the simplest and fastest way for many companies to start adopting AI in a meaningful way.

Unlike traditional AI initiatives, which often become complex, IT-managed projects with high costs and layers of approvals, an AI twin team puts control directly in the hands of your company’s leaders. There’s no endless “broken phone” relay or complex implementation—just real people managing their own AI twins, effortlessly sharing their expertise and insights with no intermediaries.

The Future of Real AI Partnerships

At Prifina, our AI twins are more than just technology; they’re digital teammates, working with us to create human-centered, meaningful connections. This isn’t about automation—it’s about enabling real connections. Each AI twin grows with its human counterpart’s guidance, allowing us to share our values and expertise at a scale previously unimaginable.

Does your company have a team page for its AI members?

If not, it may be time to consider how your leaders’ knowledge, vision, and human touch could be represented in AI twins. With AI twins, companies can create authentic, lasting connections that go beyond branding and truly reflect their people.

To learn more, visit Prifina’s For Groups page and explore how this vision could take shape within your organization.

Want to keep exploring this topic? My AI twin is here to dive deeper into any questions or dimensions you're curious about. Just drop your email in the conversation if you’d like me to follow up personally—I’ll be happy to connect!