Does your CMO know the benefits of sponsored marketing for your brand on each of the major social channels?
Paid Social Media Advertising - Does your CMO know the benefits of sponsored marketing for your brand on each of the major social channels?
As your Marketing Mercenary, let’s talk Social!
- In the pay-to-play game, social media advertising is a must do for brands.
- Why? Because organic reach is down across most of the social platforms.
- Simply posting on social and expecting all your followers to see it is NOT HAPPENING TODAY!
- Also you can forget about meaningful engagement with future customers. It will not happen with organic reach!
- Today effective social messaging for brands is all about how you target your audience.
- Clearly define your target audience and craft messaging specifically for them.
- Look, the Plain Vanilla 1-message fits all customer segments that Agencies continue to pimp on their clients is DONE.
At TargetOptimized we believe that a great Paid Social strategy is:
- Created with specific audiences & demos in mind.
- Reaches that audience where they consume content.
- Engages them with content that provides a solution and
- Converts them with a great Call2Action.
With that as a warmup, it’s time for a Market Mercenary roundup of the Big 4 Socials.
When it comes to social ads, Facebook is king. FB has unprecedented reach and engagement. At Target Optimized, we use the Facebook Ads Manager to:
- Build messaging for Custom Audiences
- Target specific users,
- Retarget certain groups, and most importantly
- Measure the effectiveness & engagement of your campaign
Instagram, which is also a Facebook property was built for Images, and is a secret weapon for brands that:
- want to showcase innovative products.
- drive a strong visual presence among consumers, and
- drive brand awareness.
Instagram is a go-to tool for marketers today. In fact 71% of brands are using The GRAM
From sparking inspiration to driving action, get the business results and customers you care about through sponsored posts
Twitter is for short messages and frequent communication. The 140 character limit encourages creative and catchy wordsmithing to be engaging.
Big brands like KFC, Wendy’s, Verizon & T-Mobile (all competitors) love to mix it up Twitter and entice their fans to join the conversation. Emerging brands like BarkBox, MeUndies & Chubbies have seen massive success with Twitter advertising and could never have built their brands so quickly without a paid-social strategy.
For Twitter, just remember that it takes creativity and quick wit to stay relevant and engaged with followers and it’s important to use innovative #hashtags for an effective Twitter paid-campaign.
SNAPCHAT
- Snapchat's 166 million users spend 25 to 30 minutes on the app every day.
- That’s 66 million more people watching Snapchat Stories than reading tweets.
- Snapchat ads are seen from 500K to 1 million times a day. A total of 45% of the users are 18-24 and 30% are millennials.
- So if you are marketing to millennials it’s a no brainer to develop a Snapchat campaign.
At TargetOptimized, we passionately believe that brands today need to develop, execute and refine paid-social campaigns on each of these Social Channels.
To learn more about Executing A Social Ad Strategy so that you know more than your CMO, check out our BLOG @TargetOptimized.com
- Subscribe to our YouTube Channel
- and follow our socials @TargetOptimized
We would love to hear your comments, and we thrive on your feedback, so please hit us up below.
Richard Tomkins
Your Marketing Mercenary with Target Optimized