Does your business really need a website?

In today's digital world, it's important to have a strong online presence to help your business succeed. You may wonder if a website is necessary when social media platforms like Facebook and TikTok allow you to sell your products or services without one. While it's true that social media is a useful marketing tool. A website can give your business a professional and credible online image, which also helps you reach a wider audience.

If you're looking to expand your business and reach new customers, having a website is essential. In fact, studies have shown that 85% of consumers use the internet to research businesses. This means that without a website, you're missing out on potential customers who are looking for your products or services online. By having a website, you're providing a platform for your business that customers can access anytime.

While social media platforms are fantastic for promoting your business and building brand awareness, they have limitations that a website does not. Social media algorithms can fluctuate at any time, which can affect the visibility of your content. Social media platforms often restrict the type of content you can post, such as the length of videos and types of images you can use. Having a website, you have complete control over the content you post and how it's presented to customers.

Another advantage that a professional website offers is setting your business apart from competitors who may not have one. A website can give your business a professional and credible online image and help build trust with potential customers. Its reported that 60% of consumers prefer to buy from businesses with a website. A website can also provide a platform for customer testimonials, which can help build credibility and trust with potential customers.

While social media can be a valuable marketing tool, having a website is essential for any business looking to establish a strong online presence. By having a website, you can reach a wider audience and establish your business as a professional and credible entity. To maximise the potential of your website, you can also use social media platforms like TikTok to drive traffic to your website. TikTok has over 1 billion active users, and using it can help you reach a wider audience and promote your business in a fun, and engaging way.