Does Your Business Need TikTok?

TikTok is the most popular social media platform on the planet right now. According to research, TikTok officially has over 1 billion monthly users! However, many people have a misconception about TikTok and don't think it could increase sales or traffic to a website. However, TikTok is a successful marketing strategy that allows people worldwide to see the products/services you offer.

Seeing how big TikTok is, it's difficult not to create a social platform and see where your product/service leads!

The algorithm on TikTok is effective at understanding the people who use it. It shows them more videos in the same category as other TikTok users have liked, commented on, and shared. Therefore, once you like a TikTok video, many similar videos will appear on your For You Page!

How Does TikTok For You Page Work?

The For You stream on TikTok displays each user's specific interests. The system generates your tailored For You stream by ranking videos based on various criteria. These include the interests you declare as a new user and adjust for topics you're not interested in.

What’s Our Experience On TikTok?

Interact created a TikTok account for a client who sells fireworks and puts together fireworks displays for special occasions such as weddings or gender reveals.

Our client had given us plenty of videos to use for content on other platforms, so it was easy to find content to put out on TikTok. After researching, we discovered that gender reveals are super popular on TikTok, so we posted a 9-second clip of a customer using their gender reveal products.

Within a day, the video received 42 likes and 507 views; however, the view count and likes kept increasing; one week later, the view count shot up to 101K views with even more likes and comments from people wanting to buy the product and wanting to know where they can buy it.

The video was posted on the 15th of December 2022 and currently has +800K views, +20K likes, and +80 comments. The account received over 1,000 followers in one month, which is crazy!

Why Is TikTok So Effective?

The power of TikTok comes from its ability to connect viewers with content that speaks to them; the algorithm rewards original content that taps into a particular interest or passion. Therefore, people interested in what you are showing will be shown your video, which is a plus, as it keeps the audience who you want to see your business engaged.

With regards to reach and engagement, TikTok offers an equal playing field. Due to the algorithm's viral nature, TikTok accounts with no followers can receive millions of views on a new video, unlike social media sites like Instagram or YouTube. Engagement will come as long as the content is interesting to the target audience.

TikTok users engage with the app more frequently than other social media platforms (Influencer Marketing Hub, 2019); thus, people can generate a lot of buzz with a thoroughly thought-out campaign employing relevant content.

How Can TikTok Grow Your Business?

Improve Brand Recognition

TikTok is distinctive for its fun, "casual," and intimate approach to content sharing. Therefore, it's crucial to reflect the platform's established tone and choose either a comedic approach to your material or to share behind-the-scenes footage if you want to use the app efficiently and reach a large audience.

Increase Brand Awareness

TikTok provides chances to raise brand recognition. Hashtags are crucial for increasing brand visibility on the platform since they let content producers capitalise on trends and generate engagement from their postings. Users of TikTok can search for videos based on popular hashtags and subjects. This means that you can significantly increase your videos' views by adjusting your content to a current trend.

Reach Your Target Market

Although having a profile on any well-known social media site can be a wonderful way to draw in clients, TikTok user engagement stats imply that the app offers businesses the most value for their money and that by building a presence there, you can reach a larger audience much faster.

If you want to increase your business with TikTok, contact us today contact us today! We'd love to help increase your enquiries and grow your business!