Does Your Business Need a New Website Design?
Does your business need a new website design? This is a question business owners seem to struggle with. Upgrading your website has the potential to improve profitability by helping you attract new customers. But at the same time, it is another expense item on an already growing marketing budget.
So, how can you know whether it is time to take the leap and invest in a new website or not? Sometimes, the decision is easier than what you think. Here are a few reasons you might not want to put off getting a new website any longer:
YOUR BUSINESS HAS CHANGED
If you have a great website, but one that’s promoting parts of your business that no longer exists, then you aren’t doing your company or your customers any favours. Your website should be up to date with all of your current products, prices, locations, and employee information. If these kinds of facts aren’t accurate, then it is time to make a change. Your website should be the leading light of your business, not being dragged behind.
YOUR CURRENT WEBSITE DESIGN IS NOT MOBILE-FRIENDLY
More than half of all web traffic now comes from smart phones and tablets. At the same time, Google is penalising websites search engine rankings, which are not mobile compatible. Put these facts together, and it’s vital that you invest in a mobile-friendly responsive website design if you haven’t done so already. It’s likely to pay for itself very quickly.
YOUR WEBSITE NEEDS A FRESH LOOK
Occasionally, business owners come to us because they have websites that aren’t exactly bad, just a little outdated. It’s surprisingly easy and cost-effective to change the look of your website while maintaining, or making small improvements to, your existing content. Doing so can have a huge effects on your business because it creates a much better first impression for customers who visit your website.
YOU AREN’T GETTING RESULTS FROM YOUR INTERNET MARKETING CAMPAIGNS
While the first three reasons were fairly obvious, this one is harder to identify even though it’s the most important. Your website should be the cornerstone of your sales and marketing efforts. If it isn’t and you aren’t getting traffic, conversions, or sales from your website then it’s a mistake to ignore the problem.
If any of these apply to your current website, then you should know that it’s holding your business back from being as profitable as it could be. Why not make the most of the one tool you have to improve your PR, marketing, and recruiting all at the same time?
Web design moves fast, but it takes a lot less time, money, and effort than you might think to keep up with current trends and outpace your competitors. If you have any doubt about whether your current website is ready and able to deliver for your business, contact us today for a free consultation with our team and see how we can help.
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