Does Your Business Need a Cost- Effective, Post-Covid19 Marketing Strategy to Return Back to Its Historical Monthly Recurring Revenue?

It finally looks like the fever has finally broken for Covid-19 virus in America! Millions of people have now been vaccinated and most of the United States has returned back to normal day-to-day operations and now re-open for new business.

So how does a small business recover from more than a year and a half's worth of hiatus and little-to-no business at all? Most businesses have spent every penny they had saved for a rainy day trying to keep their vendor supplier relationships paid up as well as trying to take care of their employees' salaries to the best of their ability.

The easy answer is to spend money on advertising and marketing to raise awareness and let their customers know that they are back in operating mode and ready to start selling and fulfilling new customer orders. But how do you spend money on marketing or advertising with hardly any money in the bank to work with?

Front Page PR is now offering "Back-to-Businesses Marketing Packages" for businesses that start out as low as $2,500 per if Front Page PR does the work or as little at $1,500 if your company's staff members are willing to pay for consulting services learn some new marketing strategies that can be done successfully with very little budget as long are your employees are motivated and ready to work hard to help your company get back on its feet.

Here are some easy and cost effective ways to get your back to normal business operations with your existing customer base first, and then start engaging with new customers as the marketing campaigns begin to effectively raise awareness that your business open for business and ready to take new orders.

Possible Marketing Strategies for Businesses Want to Relaunch Their Business:

1. Conduct a Search Engine Optimization Analysis on your Website's product and service offerings to make sure your sales pages are each optimized and indexed by the top search engines and show up on the first page of Google's search engine results complete with Meta Tags that contain a great call to action!
2. Make sure that your Website's Sales Landing Pages are capturing business leads from prospective customers for your sales funnel that want learn more about your company's products and services. At a minium your website should have a white paper to trade for on your products/services that show how they are going to save customer's money, help streamline their business or resell your products and service in order to make a sales commission that you can trade for their business contact information.
3. If your company doesn't have a Customer Relationship Management (CRM) Tool in place, you need to set one up ASAP. They are plenty of free tools out there to help you get started. Once you have all of your customers in a database, regardless what stage of sales they might be in, you can start some new Email Marketing Programs that target old or existing customers. Offering existing customers a good discount to get them back in the habit of buying your products on a regular basis is the key to replenishing your bank accounts with cash so that you will have more money to spend on marketing programs and future business development activities.
4. Consider launching new Social Media Marketing Campaigns. You may discover that your old customers are all now working from home and are now much harder to reach by telephone or email because they are being distracted by the many things that are now competiting for their attention at home like kids, pets, or other distractions such as TV progams, video games or Netflix movies. More than likely, however, they are still using their cell phones and/or computers to keep in touch and to monitor their social media channels such as Facebook, Instagram, LinkedIn, Pinterest or Twitter. Thus, a company should have a very engaging social media presence built by publishing daily content that educates customers and helps them learn about the overall industry as well as help them make smart purchase decisions that include buying their products and services.
5. Consider doing some Speaking Engagements and Event/Tradeshow Marketing. As long as customers are still searching for your company's products and services, the steps above should be a good starting point. But if your industry has slowed down to the point that your products and services are no longer being considered for purchase, your company may need to plan some local sales events or attend a few upcoming tradeshow events to get your company back on the short list for corporate buyers and retail customers to consider.
6. Consider doing at least four Press Releases and launch a Media Relations Campaign to reach leading trade and business publication reporters and media contacts in order to start generating stories in publications that their target audiences have a strong propensity to read. Make sure your products and services are included in trade publication round up articles and product reviews. Winning an Editor's Choice might help your company add millions of dollars to your company's bottom line.
7. To help with media relations, add a Website Corporate Communications Press Kit so that it will be easier for reporters to write up a story about your company's products and services without having to make any contact with your company.
8. Consider increasing the breadth and depth of your company's Sales and Distribution Networks to add a regional, national or international customer base. Many companies focus on selling a limited amount of widgets to a small database of local retail customers who don't buy in volume. Why not do some Channel Marketing Campaigns that sell to volume buyers at resellers, distributors and manufacturer's representative organizations that will in turn resell thousands of units to hundreds of retail locations every month? This strategy will allow a business owner to sell a lot more product to fewer corporate buyers, which frees up their time to work on other projects such as new product development.

If your company would like to schedule a free conference call to discuss where your company is at right now, plus discuss some marketing goals and objectives for what you'd like to accomplish on cost-effective budget, please call Robert Hoskins, FrontPagePR.com at 512-627-6622 or send a message via LinkedIn.