Does your brand need a refresh? Here's what to consider
Kevin Shively
SaaS Revenue at Formations. B2B Marketing Leader. I talk about creativity, growth, tech, and culture.
Thig Gishuru is the Creative Director for Zulily , where he recently led the company through a brand refresh.
As a major online retailer, Zulily has thousands of assets out in the wild: Print, digital, physical, video, web, email, static, social, etc, etc, etc.
Any change to branding becomes a major exercise, but a valuable one.
In Episode 208 of Play It Back, Thig shares what went into the decision, how they went about it, and what you need to consider when approaching something as big as a rebrand or refresh. He also talks about his own creative inspiration and how the lessons he's learned from his experience in the music industry translate into his role as a creative director.
Other Creative that Caught My Eye
In this Adobe influencer's Tik Tok video, she "soft launches" a fake boyfriend after a breakup...all using Adobe Firefly. Scary application of AI? Maybe. Hilarious? Definitely.
I love unique swag. These Magic style trading cards from Lavender are high quality and super fun.
沃尔玛 reuniting the cast of Mean Girls for Black Friday is the perfect way to hone in on their target audience.
Fiverr flipping the script on a common AI narrative fits perfect for the creators using its platform.
That's it for this week! To check out past episodes of Play It Back, visit playitback.co (parts of the site are under construction this week...bear with me) and subscribe to the newsletter. It's free.
Absolutely, rebranding is an art of balancing tradition and innovation! ?? Steve Jobs once said, "Branding is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us." Your conversation in Episode 208 touches on this delicate balance so well! ?? Speaking of innovation and making an impactful change, Treegens is excited to share an upcoming sponsorship opportunity for the Guinness World Record of Tree Planting. It's a phenomenal chance to be part of a greener future! Check it out! ?? https://bit.ly/TreeGuinnessWorldRecord