Does Your Brand Have a Personality, or Are You Just Another 'Corporate' on Social? ??
Let’s face it, social media is where brands come to life. But too often, we see brands stuck in the same old corporate speak that sounds like it’s from a press release template from 20 years ago. If your posts feel robotic, lifeless, and more like they were written by AI from the year 2000, then you might be unknowingly pushing your audience away. ??
People want more than just information, they want connection. On social media, brands have the unique opportunity to show a human side, build relationships, and be engaging. And here’s the kicker: Your brand doesn’t need to sound like a robot to be professional.
Why Corporate Speak Isn’t Working Anymore
Gone are the days when the stiff and formal tone was the standard for communication. In a world full of memes, influencers, and short attention spans, cold, generic posts just don’t cut it.
You might think that being formal makes your brand look professional. But in reality, it often makes your posts feel distant and disconnected. The truth is, people don’t engage with a brand that sounds like it’s talking at them - they want a brand that talks with them.
If your posts sound like, “We are delighted to announce the launch of our new product,” then it’s time to rethink how you communicate. ?? That kind of language feels stiff, outdated, and doesn’t inspire engagement.
So, How Do You Fix It?
The key is to sound authentic. Imagine you’re talking to a friend - not writing a corporate memo. Here’s a simple example:
Instead of saying, “We are delighted to announce the launch of our new product,” try this: “We’ve just dropped something BIG, and we can’t wait for you to check it out!” ??
See the difference? One is formal, stiff, and sounds like a press release. The other feels conversational, energetic, and makes people curious to find out more. It sounds like a real person talking!
Let’s look at a few more examples of what not to do—and how to fix it:
Example 1: Sharing Content
In the "don’t" example, you’re being formal and generic. In the "do" example, you’re making it feel casual and inviting, like you're talking directly to your audience.
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Example 2: Announcing Maintenance
The formal version is informative, but it lacks personality. The second version gets the point across while feeling more approachable and upbeat.
Example 3: New Feature Announcement
This simple shift from formal to friendly can make all the difference. The conversational tone feels more relatable and shows that the brand is thinking about the user’s experience, not just making an announcement.
The Big Takeaway: Talk Like a Human
At the end of the day, the goal is to talk to your audience like you would talk to a friend. That doesn’t mean you can’t be professional - it just means you can still be authentic, approachable, and relatable. People appreciate it when brands feel real. When you speak in a way that connects with your audience, you create trust, and that leads to better engagement.
Here are a few things to keep in mind:
Why It Matters More Than Ever
In today’s social media world, audiences are bombarded with posts, ads, and content. If your brand doesn’t stand out by sounding human and being relatable, it’s easy to get lost in the noise. Authenticity has become one of the most powerful tools for brands that want to cut through the clutter and build a loyal following.
So, think about it: Is your brand’s social media personality flat and corporate, or does it have the charm and energy to make people stop scrolling and engage?