Does the wrong emoji ruin a brand's reputation? ??
Study shows how the wrong emoji may pose a reputational risk
An ill-placed emoji brings laughter to my family group chat. But we move on pretty quickly to the next faux pas. The thing is: brands aren’t afforded the same grace.
When they mess up, it gets people talking (not to mention screenshotting) and leaves a lasting mark.
41% of people think the use of an unprofessional or insensitive emoji on social can damage a brand’s reputation. And one-quarter of people would consider not buying from a brand if it inappropriately used emojis on social media.
Read Kinda Jackson , managing director of digital, social and influencer at Brands2Life 's take on their recent study here:
Upcoming Webinar: LinkedIn as a B2B Marketing Channel
LinkedIn has become a key channel for B2B marketers, but few people are using it as effectively as they could. This seminar will show you the techniques, content platforms and strategies to improve your LinkedIn performance.
Date: 21st May 2024,
Time: 4:00PM
Online
Price:Early bird ￡45 + VAT / Normal ￡55 + VAT
How to make your social media marketing better
Social media has long since become an inescapable aspect of everyone’s day to day.
In the PR world it has quickly become one of the most powerful tools in the arsenal - so much so that there’s an overwhelming amount of ideas for new campaigns, strategies and viral moments, all sold as the golden ticket to success.
So, how do you cut through all this noise and really stand out from the crowd without losing your audience along the way?
We’ve asked nine PR professionals for advice on how they’re holistically approaching social strategy in 2024, to help you build your own social blueprint.
领英推荐
Big thanks to Khairat S. , Babel PR ; Steve Parker , Stripe Communications ; Elle Bracher , Kindred ; Tom Stone , re:act ; Anita Wong , Indigo Pearl UK ; Valeria Carrillo, UPRAISE Marketing + Public Relations ; Shauna Madden , ilk agency ; Jennie Cox , Splendid Communications and Rhea Freeman , Rhea Freeman PR for their advice on this.
Podcast: What skills does a modern PR leader require?
In partnership with our friends at Censuswide , we recently conducted some quantitative research into the attributes of modern PR leaders.
PR Stunt Watch: No to make up for tweens, no to Heinz's Barbiecue sauce, but yes to Willies on a Bridge
After a couple of weeks of the boys dominating Stunt Watch – Kim Allain is back with her favourite stunts of the week. Obviously, beating God’s PR agency will be a tough one but who doesn’t love wieners, wieners, and tweeners?
Read Kim's Stunt Watch here: https://www.prmoment.com/opinion/pr-stunt-watch-no-to-make-up-for-tweens-no-to-heinzs-barbiecue-sauce-but-yes-to-willys-on-a-bridge
Good and Bad PR: Sunak’s sporting shoes, football fashion, and a red card for the rain
Andy Barr is back with his Good and Bad PR of the week.
In the week that Rishi Sunak apologised to Adidas Samba lovers for wearing their favourite shoes, Britain’s most loved sports brand, Castore, is another athleisure wear company that has had a few reputation issues of late.
WhatsApp's also got itself into some trouble.
Take a look at who made Andy's good and bad books here: https://www.prmoment.com/good-bad-pr/good-and-bad-pr-sunaks-sporting-shoes-football-fashion-and-a-red-card-for-the-rain
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