Does the word "strategy" make you want to take a nap too?

I'm so there with you! The idea of developing a strategy for your content sounds painful!

But what if we rethink a "content strategy" to just "sharing what works for you!"? We can go about it all sorts of ways, depending on what season we're in in our business and before you know it...

You're having FUN creating a choose-your-own adventure roadmap for your content!

There are quite a lot of different types of content strategies to choose from. Sometimes the reason it sounds so unenjoyable (read: treacherous) is because we haven't picked the right one for US.

There are people out there telling you it's either THIS or THAT: community building or client attraction... but, there are actually quite a lot of ways to think of it and the key is in choosing the right one for YOU.

In this Content with Character episode, I broke down four (of the many) potential content marketing strategies. Listen and find which one feels like the best fit for where you are in your business and what your goals and objectives are.

Community Building Strategy

• Focuses on engaging your current customers and fans through sharing helpful resources, stories, and building relationships.

Client Attraction Strategy

• Aims to attract new customers, clients, or listeners by spotlighting your expertise and solutions to their problems.

Education-Centered Strategy

• Develops your authority by sharing knowledge on industry topics, and openly offering your expertise, even if it doesn't explicitly promote your services.

Thought Leadership Strategy

• Establishes you as an industry visionary by sharing forward-thinking ideas and perspectives.

You may also have different strategies for different pieces of your content. Example, my podcast is education-centered whereas I may share primarily client attraction based content elsewhere.

It's about understanding your goals and where your audience is at. As I always say, content is the bridge between your business and customers. Think of a content strategy as the support systems of the bridge.

I love helping guide business owners in developing strategies that feel fun, easy, and not time-consuming!

If you want to hear each of these strategies broken down further, check out the Content with Character podcast episode that accompanies this article at the link below:

About Me:

I’m Emily Aborn, Content Copywriter, Speaker, and host of the Content with Character and She Built This podcasts.

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! If you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:

Website: www.emilyaborn.com

Email: [email protected]

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