‘Does she even work here?’
Claire Cowles
Experienced charity sector brand and marketing communications specialist. Leader of creative marketing functions and brand strategy.
I passed a colleague in the office today who, without any other prior salutation, called out ‘I was in a meeting the other day with someone who asked “Does Claire Cowles even work here any more?”’
My reaction was a large shrug, followed by another, as I continued on my way to lunch with an eye roll that'd make a cyclops jealous. But it got me thinking:?
Do I need to be known? I've concluded that the answer is both yes and no.
Let’s start with the ‘no’ (because that’s the humble-brag option, isn’t it?). I wasn’t upset in the slightest that someone clearly finds my impact at work 100% imperceptible. Why?
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And what about the ‘yes’? It's not about being recognised to boost my own ego (although I’m a massive evangelist for publicly and correctly crediting and celebrating any individual’s work). Instead, it's about answering the question, what do I need to do to be the most effective I can be in doing my job? How can I further the areas I’m accountable for if some people think I’ve left the building permanently?
So, I’ll conclude here, not wounded but challenged to think a bit about my cross-org visibility, and hoping that the kind colleague who called out with their tale of my invisibility doesn’t do anything daft, like walk barefoot across LEGO, or rub chillies in their eyes.
Peace out.
Strategic marketing consultant for not-for-profit and community focused organisations | CIM qualified | Digital marketing expert
1 年Wow, 'my value doesn't rise or fall on the opinion of others'. This is SO insightful and really has resonated today. Needed to hear this. Thank you!
Collaborative Leader l Communicator l Problem Solver l Charity Leadership l Coach/Mentor
1 年Brilliant reflection Claire
Market Development Manager at Yorkshire Water
1 年What a great little thought piece, Claire. I assume nobody is wondering that about me around the office! ?? What's interesting from my perspective is coming from the other end of the spectrum - moving into a big organisation and not knowing 'that' person. You start to hear the gossip about someone and it adds unconscious bias when you're trying to get to know them professionally. And then when you meet them they're perfectly nice! I guess managing that 'office reputation' is still quite important, especially if it's the people you work closest to that have a lot of influence on yours!
Director of Fundraising and Communications at Church Army
1 年Great thoughts as ever Claire! A good challenge to be wrestling with. Do you think as the type of person who leads continues to diverge from the attention seeking alpha type, it might be an increasing challenge for people to grow presence and profile across an org? I guess it would be worse to be well known but have little felt impact. I'll scatter some LEGO about Saltaire for you, in case they live round here.
Design and Visual Identity Lead at Christians Against Poverty
1 年Good thoughts Claire! Brand perception can easily go unnoticed – baring the obvious 'Big bang' moments of a new campaign or brand refresh. But the day in day out attention to brand that the team are responsible for make a difference that would be felt if it wasn't there. Keep going, love working with you mate!