Does "sales" make your skin crawl? Here's why...

People always tell me how much they hate "sales" or how awkward and uncomfortable they feel during their sales conversations.

At the risk of pointing out the obvious here, if you want your business to grow and thrive, you've got to find a sales process that you're comfortable with.

There are many reasons why you might not enjoy your current sales process

Some of them are rather sneaky and totally out of your control until you become aware of what they are...

1. You're out of alignment

Perhaps you've been taught a sales process that doesn't feel right, no matter how hard you try.

The first process I was taught was to give my sales calls a fancy name & book as many calls as possible.

Once I was on the call I had a script to follow to dig into the prospects' pain, stretch the gap and show them how they would never survive without me

It literally made me sick to my stomach before every call and I'd secretly wish they'd cancel.

2. Fear of rejection

If you're anything like me, you put your heart and soul into your offers and your work.

So when someone says no, it can feel like they are rejecting you personally.

When this happens on a regular basis, this can paralyse you from taking the necessary actions to grow your business.

3. You're attached to the outcome

Perhaps you need the money or really want to work with this person.

When this happens you send out desperate and needy energy which your prospect will subconsciously pick up on. Something will feel "off" for them and they won't sign up.

4. Imposter syndrome

If you're offering a new service or wanting to increase your pricing you might have thoughts about not feeling "qualified" enough to be selling it or charging that amount.

Not only will prospects pick this up in your energy but you'll sabotage your own sales and marketing attempts by "hiding" or not being bold enough in your marketing.

5. Don't want to be seen as "salesy"

This is a big one for many coaches. They don't want to come across as being pushy, manipulative, sleazy or in it purely for the money so they don't make enough offers or lead the right people to the sale.

6. Lack of confidence in your ability to deliver results

This is probably one of the biggest reasons for coaches sabotaging their own sales.

If you don't have a process to get a specific result for someone or you're working with different types of clients who are all getting different results it will be hard for you to confidently claim you can help a client achieve a certain goal.

When you're in a sales conversation with someone, they don't have confidence in their ability to get the result they want with your help so they need to borrow some of your confidence.

When you don't have confidence there's nothing for them to borrow so they will likely have an objection of some kind.

This is why it's so important to get clear on who your Best-Fit Client is and create a process to guide them through to get the outcome they want.

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There are other reasons why you might find sales difficult like money beliefs, not feeling worthy, etc but at the risk of writing a novel, I'll leave it there for today.

I'm going to talk more about sales confidence and creating an aligned sales process at my next workshop: How to attract 2-5 premium clients every month

Click here to register now (no-charge)

In your corner

Ann

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If you have experience in what you offer and would like to get to the bottom of why sales make you uncomfortable and put an aligned sales process in place so you can confidently book more clients each month The Client Accelerator might be a great fit for you.

Here is the basic outline of what we'll cover:

??We'll identify any underlying issues that are preventing you from becoming a sales rockstar and I'll give you the tools you need to work on overcoming them.

??We'll take a look at who you're serving and what you're offering.

??I'll review your offer and will make sure it's an Easy-Yes for your Best-Fit Client.

??If you don't have a packaged process to get your clients a specific result (aka Signature Program) I'll help you create one and if you do have one we'll refine it if necessary.

??I'll also give you my preselling process and will help you implement it with your marketing strategy.

Implementing this preselling process eliminates all the sales "tactics" that most people don't enjoy as your prospects will be able to find all the details of what you offer directly in your content.

When your prospects reach out to you they might have one or two questions but otherwise will be presold and ready to sign up (no more chasing, convincing, endless DM's or long drawn out sales calls)

If you'd like to find out more details about The Client Accelerator, how we'll apply this program to your business and what working together will look like send me a message saying SALES & we'll have a quick no-obligation chat.

I'm running an extra special deal for the folks who join me before the workshop ??

Message me with SALES and I'll send over all the details?