Does “Sales Cure all”?

When your company is in a crash, a new sale, a new customer definitely feels like a saviour. The new revenue stream starts giving us the hope, a confidence builder.

Desperate times calls for desperate measures. And we start closing any and all deals that come our way. When fear sets in, anything that gives revenue and helps cover the costs seem welcome. We bent backwards to accommodate demands from the customer that seem to disturb our strategic fit.

But experience shows these very customers take us into directions that we did not want to venture. It becomes a bad-fit customer, ending up in churning and burning them. And all that after a stint of bad experiences on both sides.

Any business need not be good business. There has to be a deliberate effort to stick to the chosen path of success that fits the company’s strategy, game plan and values. Any sales need not be a cure all. But those sales that fit our success strategy are the ones that cures all.

Like Bad employees, we need to fire bad customers too.

Sales Cures All… only if those customers have sustainable success and growth potential… otherwise, it’s a recipe for disaster.