Does the name Google Merchant Center ring any bells? ??
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The big question is what it is and how does it work. ??
Google Merchant Center is a digital platform where online retailers can upload product data that helps fuel google shopping ads. Another key feature is it provides you with information about your eCommerce stores, shipping, and taxes.
The Merchant Center also shows information for unpaid, organic product listings. This has been recently introduced in the google shopping tab.
Why should I use Google Merchant Center?
1. Importing customised product data sheets
2. Editing and updating existing product data.
3. Smooth Integration with other Google products
How does it work?
1. You will need a google account to set up a Merchant Center Account.
2. Then you need to provide your online shopping information, including your business name, address, and customer service contact.
3. Next is providing your product information, making sure it meets Google's feed requirements. Something that must be included in your data feed is a product ID title, a link to the product on your website, and not forgetting a description.
Google Merchant Center is free to set up and use! Which is a bonus. However, don't forget you will need to pay for user engagement.
A benefit of using Google Merchant Center is it opens the world up to your products, helping to advertise. Also storing product information to help support product ads. Adds won't appear on google shopping and you can’t create product ads without your GMC account.