Does my professional service business need a website?

About 71% of online small businesses have a website.?

Websites offer a one-stop shop online for all your services. It is highly recommended to have one so you don’t miss the audience from search engines and you can keep up with your competition, but it totally depends on your specific business goals. What is necessary is an active online presence and that could be social media, online networking groups, or any other online platforms that support business interactions.

Having or not having a website is not an easy decision because if you decide not to have one you would be missing out on potential clients from search engines. On the other hand, it is a lot of work with websites from the design, web copy, usability, and maintenance. So depending on your current needs, making the right choice is critical for your business. We will explore the pros and cons of having a website and other options you could potentially use if you choose not to have one.

Building the case for website.

Pros.

• Having a website increases credibility, it ensures your professional service business looks real and legitimate.
• Having a website increases your chances of getting new leads.
• Websites enhance your digital marketing efforts through analytics.
• Increases visibility through organic traffic.
• It acts like an online shop where you can showcase your services, client testimonials, case studies, about sections, and an easy way to contact you.
• Better customer service. Having inbuilt features in your website to engage your clients and answer frequently asked questions.
• Showcase your brand and clearly establish what you stand for, who you are, and what you represent.
• Increases your competitive advantage. If your competition uses websites to gain more traffic, you could be losing out.?

Having an engaging website can truly elevate your customers' experience with your brand and make you memorable. Even though websites have a cost, they have a positive ROI when used correctly.

Cons.

• Having a poorly designed website could hurt you more than having no website at all.
• Websites come with a lot of responsibilities of brand design, web copy, inclusive user design, technology, and maintenance.?
• Websites cost time and money. When starting out you will need to decide whether to DIY which will be time-consuming or pay someone which will still cost you money.
• SEO Strategies and Google updates pose a threat to your business if not critically analyzed.

Building the case against websites.

Like I said before it totally depends on you and where you are in your business. Say you are starting out and you don’t have a large budget to spend. What are the options that you have that can produce a similar impact to a website?

1.HubSpot Software.

HubSpot offers you a range of services from CRM, marketing, sales, customer service, and automation. With this software, you have a lot of useful features to ensure you run your business smoothly. You can even create a landing page with a simple design that gets the message home. This software enables you to handle everything all in one place for free.?

2. Mailchimp Software.

This is an email marketing software that lets you send email marketing campaigns, marketing automation, create landing pages and track analytics. It is an inexpensive way to create landing pages that convert. You can also track your email performance and adjust accordingly.

3. Vendasta Software.

I saved the best for last. This offers a done-for-you option that really lets you get back your time. It is an all-in-one platform that supports marketing automation, CRM, Task management, billing, and fulfillment. To top it all off it is a done-for-you solution so all you need to do is focus on growing your business. Check it out here.

Having a website offers real and tangible benefits coupling these efforts with automation software will really give you the most impact. But if you are starting out, you could use automation software as you formulate your offer once this is done then you can now start on the website. If you already have a website your main focus should be formulating a JUICY offer for your audience and presenting it through your website.

Don’t overthink it, just start where you are and work your way to your goals. If you would like to consult further on this I would be happy to help. Feel free to book some time and let’s hack this together.?