Does my brand need Influencer?

Some people call this is Key Opinion Leader (KOL), is it new in marketing? nope, it sounds like word of mouth.

You share you're brand voice to people who relevance with you're persona market, and they can help you're brand more trusted

Whatever it takes, Like, Comment and Share, will end up the resut of you you're brand voice, so the brand need to leverage with people who already have a high an organic follower

Do we need seeking for KOL from their number of followers?

Quantity is just about number, but quality it's about the result and goals

If you think number of follower it will impact with you brand voice, you need to rethink about you're persona market, before you determined which KOL that you need to invite as collaboration.

Remember, not all KOL can influence their folowers, becuase to influence it's not easy as you thought, moreover if it's about change their behavior.

Metrix of KOL who can Influence

1. Browse in their account feeds when they've been promoted a brand

When KOL have been promoted something, means they've experience about collaboration with brand, but you should make-sure from the'ire engagement, is the sentiment positive or negative, if positive and you see the post look a like organic post, i's one of KOL capable to share our brand

2. Choose the KOL who you think very relevance with you're brand, and see from the recommendation option

When you've option which KOL who already you're targeted, you can follow them, and see about the option friend, the option will shown you about the relevance people who you can hire to become other KOL

3. You need to think about the Followers type

When you think about market, you think about follower, if the follower targeted with you're brand you can consider to hire that's KOL

4. Organic Post

If you think that day to day post of KOL very relevance with you're brand,let say games, otomotif, fashion dll, means, if you're brand it's one of that, the follower will be thinking that post it's organic, and it will be bring you're brand more trusted

I think at glance about KOL who already representative in here, the critical things that you need to think before you hire KOL it's how they can deliver you're brand message based on their experience, is it look a like organic or just spamming message.