Does LinkedIn Worth To Invest: Some Exciting Statistics
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Some Exciting LinkedIn Statistics that Marketers Should Know
To begin with, it is crucial to learn about LinkedIn's demographics, opportunities, services, and audience so that a marketer can build a unique LinkedIn strategy.
LinkedIn has over 850 million users in more than 200 countries and territories across the globe (LinkedIn, 2022). According to the reports, approximately one-third of all LinkedIn members are from America. And this trend is followed by the Asia Pacific, with 237 million, and Europe, with 222 million, 47 million in Africa & Middle East.
The velocity of LinkedIn's growth:?
The recent statistics from the platform's advertising tools illustrates that LinkedIn’s advertising audience reach grew by 10.6% over the past 12 months. For context, that means it is conceivable to reach 81 million more members on LinkedIn via advertising than it used to be this time last year.
Another exciting fact about LinkedIn is the amount of companies listed on LinkedIn is over 58 million at the moment. Four out of every five B2B marketers use LinkedIn, compared to 91 percent of B2B marketers who use Facebook. And nowadays, a 70 percent increase in organic activities of businesses is expected, which is, to say, by LinkedIn strategy.
How about the audience demographics on LinkedIn?
*The figures above are based on LinkedIn’s potential advertising reach and may not correlate with the platform’s active user base as they only consist of registered ones. Important to note that LinkedIn’s advertising tools only report gender data for ‘female’ and ‘male’
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Why LinkedIn is the right place for B2B Business?
Even investing in LinkedIn seems considerably more expensive than other social media platforms, as it is portrayed that it is the prominent business social media where marketers can reach the audience with full of professionals in their field, this is also where business owners can reach the exact decision makers in companies. Statistics indicate that four out of five LinkedIn members have the capability to drive business decisions. Correspondingly, 180 million members of LinkedIn presented themselves as senior-level influencers. That falls on to 25 percent of its total user database. Additionally, of all its users, 63 million LinkedIn users stand as decision-makers which is more than one in eight, and about 10 million users draw attention as C-level executives.
The user's motivation of keeping the profiles accurate and up to date on LinkedIn provides businesses a target real, member-generated demographic data, including job title, company, industry, seniority and more, to reach the right audience.*
Conclusion:
It is unquestionable that LinkedIn has been accepted as the social media platform of the business world. Especially with the combination of the right digital marketing strategy and LinkedIn strategy, companies can enhance their visibility across internet thanks to high impact of LinkedIn on SEO, and brand awareness thanks to their audience profile and advertising tool.?
If you are interested in learning more about LinkedIn and want to discuss the advantages that the platform may deliver to your business, contact us NOW, before your rivals who are already started their communications get too far ahead.?
Autor: Ozde Dereli